Account Strategist II, Agency

Criteo•Boston, MA

6d•Hybrid

About The Position

This role is responsible for leading strategic growth across a book of business, serving as the primary point of contact for accounts. The Account Strategist will drive revenue growth, identify and scale expansion opportunities, and ensure measurable delivery against client KPIs. This involves building strategies to upsell Criteo’s product offering to agencies and their clients, becoming a trusted advisor by understanding agency client portfolios and strategic priorities, and developing relationships at various levels within the agency. The role requires hitting quarterly revenue targets, proactively prioritizing opportunities, leading agency and client business reviews, creating optimization and media planning recommendations, and identifying new client opportunities within the portfolio. Daily management and optimization of campaigns across bid strategies, budget pacing, targeting, creative, and delivery are key, as is educating agencies on Criteo’s technology and product offerings. The position also involves owning forecasting, revenue tracking, pipeline management, and analyzing campaign performance data to identify trends, risks, and growth opportunities. This role demands a balance of tactical execution, strategic ownership, and commercial accountability.

Requirements

3+ years of experience in digital performance marketing, campaign management, and a data-driven client-facing environment
Experience working in a revenue-driven role with exposure to upselling, forecasting, or pipeline management
Strong analytical and problem-solving skills with the ability to translate performance data into actionable strategy
Ability to manage and prioritize a book of business with revenue targets
Comfort contributing to strategic conversations while executing at a high tactical level
Strong written and verbal communication skills
A collaborative mindset and ability to work cross-functionally
Motivation to grow into broader strategic ownership and client leadership

Nice To Haves

Experience working with Agencies and eCommerce Retail clients is a plus
Familiarity with performance marketing KPIs and optimization tactics is a plus

Responsibilities

Leading strategic growth across your book of business while serving as the primary point of contact for your accounts.
Drive revenue growth, identify and scale expansion opportunities, and ensure measurable delivery against client KPIs.
Building strategies to upsell Criteo’s product offering to each agency and their clients to help them achieve their goals.
Becoming a trusted advisor to agency clients with an understanding of the agency’s client portfolio, their strategic priorities, and how they align to Criteo solutions.
Develop and build relationships at various levels and teams at the agency.
Hitting quarterly revenue targets for your book of business.
Proactively prioritize opportunities within your portfolio to maximize growth.
Leading agency and client business reviews, create optimization and media planning recommendations.
Identifying and generating leads for new client opportunities within your portfolio of agencies
Owning the day-to-day management and optimization of campaigns across bid strategies, budget pacing, targeting, creative, and delivery to meet and exceed advertiser KPIs
Educating agencies on Criteo’s technology and product offerings
Owning forecasting, revenue tracking, and pipeline management for your book of business.
Analyzing campaign performance data to surface trends, risks, and growth opportunities