Account Manager, The Marketing Studio
About The Position
Primarily focused on executing marketing campaigns and initiatives in support of driving organic growth, this position's key accountability is executing measurable regional marketing strategies and campaigns in support of identified marketing and sales goals. Incumbents will work closely with Regional Marketing Managers and internal and external creative and production resources to deliver key marketing activities and programs, including lead generation campaigns, events, advertising, public relations and social media. Essential responsibilities also include: Project management, Campaign monitoring and reporting, Competitive analysis, Industry analysis and prospect research, and Tracking and measuring effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5 years relevant experience in B2B marketing.
- Strong technical skills across Microsoft Office Suite, especially Microsoft Excel.
- Experience with Workfront or other project management software/applications.
- Strong communication skills.
- Excellent time management & organizational skills.
- Service-oriented and responsive mindset.
- Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately.
- Analytical and organized problem solver with excellent time management and problem solving skills.
Nice To Haves
- Commercial insurance experience highly desirable.
- Familiarity with SalesForce a plus.
Responsibilities
- Executing marketing campaigns and initiatives to drive organic growth.
- Executing measurable regional marketing strategies and campaigns to support marketing and sales goals.
- Working with Regional Marketing Managers and internal/external resources to deliver key marketing activities and programs (lead generation, events, advertising, PR, social media).
- Project management.
- Campaign monitoring and reporting.
- Competitive analysis.
- Industry analysis and prospect research.
- Tracking and measuring the effectiveness of marketing efforts in driving sales.
- Adjusting strategies to maximize ROI.
Benefits
- Medical/dental/vision plans
- Life and accident insurance
- 401(K) and Roth options
- Tax-advantaged accounts (HSA, FSA)
- Educational expense reimbursement
- Paid parental leave
- Digital mental health services (Talkspace)
- Flexible work hours
- Training programs
- Gallagher Thrive program
- Charitable matching gift program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
