Principal - Account Manager, Portfolio & ECM

Bread Financial•Columbus, OH

14h•Hybrid

About The Position

This role is responsible for developing the strategy for existing customer portfolio growth in partnership with senior leadership. This role is pivotal in developing and nurturing client relationships, and ensures that portfolio objectives are shared. This role also leads and influences cross-functional partners in a matrixed leadership environment, ensuring the needs of both the client and organization are met within each initiative. Responsible for P&L health, along with managing key metrics for core customer, attrition, retention, activation, and loyalty. The incumbent in this role leverages data and market insights to anticipate and establish portfolio needs, and aligns or adjusts plans accordingly. Identifies and seeks to resolve organizational issues and removes roadblocks.

Requirements

Bachelor’s Degree or equivalent, relevant work experience
10-13 years in Account Management, Sales, Finance, Product Management, Project Management, Marketing, or credit card portfolio management

Nice To Haves

Master’s Degree in Business Administration
Marketing Management experience in a multi-level organization
Experience with credit, loyalty, portfolio management, and customer marketing strategies.
Experience presenting business performance, portfolio results, and strategic recommendations to executive stakeholders.

Responsibilities

Maintains a productive relationship with brand program owners and senior leadership.
Demonstrates deep knowledge of brand partner business/industry.
Develops collaborative strategies and shared portfolio focus areas.
Balances the needs of Bread Financial and the brand.
Leads content development for brand partner business reviews.
Anticipates roadblocks and proactively identifies solutions.
Sets objectives, negotiates outcomes, and collaborates with matrix team including Credit Management, Finance, Portfolio Analytics & Marketing to achieve portfolio objectives.
Communicates and ensures strategic alignment with portfolio priorities and initiatives.
Develop annual portfolio KPI's to guide marketing strategy.
Set strategy for existing cardholder marketing / funding allocation.
Ensure strategy meet needs of company and brand partner.
Presents annual marketing strategy to brand partner for approval, in partnership with marketing.
Monitors campaign performance and alters strategy per results.
Applies deep understanding of P&L to recommend portfolio strategy adjustments to maintain program health.
Monitor key metrics for core customer, spend, retention, reactivation.
Synthesize trends/opportunities, work with matrix team to provide solutions.
Oversee contractual funding allocations for portfolio initiatives.
Provides input for annual budget/forecasting on existing customer initiatives.
Oversees execution for marketing campaigns.
Manages timelines & deliverables with brand/internal partners.
Recognizes risks & manages obstacles, escalating where needed.
Delivers marketing campaign results/insights to brand partners; connects results to campaign strategy.
Proactively shares campaign results and learnings with matrix partners and peers.
Ensures ongoing integration into brand partner plan and multi-tender loyalty program, advocating for credit priority.
Internal consultant on value proposition development.
Utilizes reporting tools to monitor key metrics, identify opportunities, and drive plans for solutions.