Account Manager, Marketing & Events

Cinemark•Plano, TX

2d•Onsite

About The Position

The Account Manager strategically sells Cinemark USA as a premier event venue to drive ancillary revenue and attendance while executing private events within a designated territory from proposal stage to closing. This position serves as the day-to-day point of contact for external clients across all industry and market segments booking Premium Private Screenings, Field Trips, Theatre Church, Meetings, Studio Marketing Events and more.

Requirements

Bachelor's degree with 3+ years of experience in event management, marketing, sales or business development, or related experience.
Client & Team Relations: Creative problem-solver to ensure operational excellence and guest satisfaction.
Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels.
Highly motivated with an eager attitude and ability to work independently and as part of a team to contribute to ambitious sales goals.
Self-starter, self-motivated and capable of seeking additional business opportunities while developing client relationships for long-term loyalty.
Strong verbal and written communication skills.
Reporting & Analysis: Involvement in forecasting and financial planning.
General understanding of business operations, objectives, strategies, process and information flow.
Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
Committed to regular maintenance of event management system to ensure accuracy of revenue reporting and client data.
Sales & Marketing: Ability to influence, negotiate, upsell and cross-sell to reach maximum revenue potential per event.
Proven track record of setting, meeting and exceeding sales quotas.
Experience in marketing with the potential and attitude required to learn and eventually lead cross channel campaigns.
Knowledge of KPIs and marketing techniques for event management.
Event & Project Management: Experience planning events through the full life cycle and executing multiple events simultaneously.
Detail-oriented with the ability to prioritize, plan and organize the business activity and deliver results under pressure.
Must be extremely organized and comfortable multi-tasking in a fast-paced environment.
Proven aptitude to establishing priorities, allocating resources and meeting deadlines.
Experience with Salesforce or a similar CRM platform
Proficiency in MS Office.

Nice To Haves

Bilingual in English and Spanish a plus.

Responsibilities

Cultivate relationships with key clients in order to produce additional business.
Conduct market research to identify and acquire new clients.
Prospect new business partnerships to expand Cinemark’s reach.
Serve as a formal resource for standards and best practices as part of the "Private Event Terms & Conditions".
Support development and preparation of marketing campaigns to generate business.
Be proactive, solutions-oriented and think creatively toward continuous improvement to ensure exceptional client experience.
Generate ideas that support Marketing & Events strategy to drive short-term and long-term revenue goals.
Collaborate and align with internal teams, including Marketing counterparts, Film, IT, Accounting, and Food & Beverage.
Respond quickly to client requests in a friendly manner.
Follow up to ensure client satisfaction.
Negotiate and quote events, generate invoices and collect payment.
Manage event budgets, including catering and audio visual.
Submit invoicing.
Oversee and maintain detailed records within the event management system including database records of contacts, responses, event details and attendance.
Assist clients in menu and space planning; coordinate food, beverage, meeting room set-up, and other services requested by client; assure that all requirements are communicated and completed to the client’s specifications.
Consult with internal and external staff regarding all aspects of the event presentation including room arrangement, menus, service scheduling, facilities, equipment, parking, transportation, etc., as applicable to each event.
Effectively communicate event logistics to theatre staff who handle all on-site operations and execution.