Account Manager, Fashion

AZIONE•New York, NY

About The Position

AZIONE is not a traditional PR agency. We operate at the intersection of culture, media, and brand, building relevance, not just awareness. Across fashion, retail, lifestyle, and contemporary design, we help brands shape conversation, enter culture, and drive measurable business impact through strategic storytelling, media relations, partnerships, experiential activations, influencer, and cultural positioning. We’re looking for an Account Manager to join AZIONE’s Fashion Division on the Media + Brand team, supporting a portfolio of consumer fashion, retail, and contemporary designer accounts. This is not a traditional publicity role. It’s a strategic, culturally plugged-in position for someone who understands how fashion brands build relevance today across media, retail, celebrity, partnerships, and consumer conversation. You should have a strong pulse on the evolving fashion and media landscape, from luxury and contemporary fashion to retail disruption, creator influence, and cultural storytelling. You know how to translate a brand’s product, founder story, business growth, or campaign into meaningful editorial opportunities and culturally resonant moments. You understand the modern media ecosystem across: Fashion + retail media Business + consumer press Thought leadership & Founder positioning Cultural relevance + commercial impact You don’t simply react to trends, you anticipate where the conversation is headed and position brands at the center of it.

Requirements

5+ years of experience across fashion PR, media relations, brand communications, or integrated marketing
Direct experience supporting fashion, retail, contemporary designer, or lifestyle accounts
Strong relationships and familiarity with fashion, retail, business, and culture media landscapes
Understanding of how fashion brands build relevance today across media, celebrity, creator ecosystems, partnerships, and experiential
Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities
Experience working across launches, fashion week, partnerships, retail moments, and executive visibility initiatives
Exceptional writing, communication, and organizational skills
Ability to manage multiple fast-moving priorities simultaneously in a high-pressure environment
Proactive, entrepreneurial, resourceful, and highly solutions-oriented with strong ownership mentality
Deep interest in fashion, culture, media, retail, and the evolving consumer landscape

Responsibilities

Lead day-to-day management of media and brand workstreams across consumer fashion, retail, and contemporary designer accounts
Partner with senior leadership to execute integrated communications strategies aligned with client goals and KPIs
Contribute to identifying growth opportunities including campaigns, launches, partnerships, experiential activations, and cultural moments
Manage timelines, deliverables, and client communication with precision and strong attention to detail
Lead client calls, status meetings, showroom appointments, desksides, previews, and media-facing moments alongside senior leadership
Drive proactive media outreach across fashion, retail, business, lifestyle, trade, and culture verticals to secure meaningful coverage and brand visibility
Develop compelling story angles spanning product launches, executive thought leadership, retail growth, cultural trends, partnerships, and industry shifts
Identify and shepherd editorial opportunities tied to broader conversations happening across fashion, consumer behavior, retail, luxury, and culture
Support the development and execution of integrated campaigns inclusive of media relations, affiliate, partnerships, and experiential
Maintain a strong understanding of the evolving media landscape, including how traditional press, affiliate, and social conversation intersect
Help secure culturally relevant brand moments that extend beyond traditional PR into broader conversation and visibility
Oversee day-to-day execution of launches, campaigns, partnerships, events, and editorial initiatives from concept through completion
Draft and edit pitches, media alerts, briefing documents, recaps, and client materials with a strong understanding of tone, positioning, and audience
Manage media tracking, reporting, and coverage analysis to demonstrate both qualitative and quantitative impact
Ensure all client materials and communications are polished, accurate, strategic, and aligned with brand positioning
Monitor fashion, retail, media, and cultural trends daily, proactively surfacing opportunities and insights to clients and internal teams
Continuously grow a high-value network across: Fashion editors and writers, Retail, business, and trade media, Brand and cultural partners
Be recognized as someone who is highly responsive, well-connected, strategic, and solutions-oriented
Mentor and support junior team members across account management, media strategy, and execution
Set the standard for client service, strategic thinking, organization, and executional excellence
Foster a collaborative, proactive, and culturally connected team environment
Lead with professionalism, accountability, and strong communication across all client and internal interactions