Account Manager, Advertising Partnerships

Insurify•Cambridge, MA

8d•Hybrid

About The Position

Insurify is seeking an Account Manager, Advertising Partnerships to own a portfolio of carrier advertiser accounts. This role serves as the primary contact for performance marketing teams, managing direct and programmatic deal structures. The Account Manager will support relationships with advertising exchanges and networks, ensuring healthy integrations and partner scalability. Daily monitoring of campaign performance, including KPIs like CTR, CVR, CPB, and CPC, is crucial, along with proactively surfacing insights and optimization recommendations. The role involves executing partner success playbooks, leading QBRs, and delivering performance reporting that aligns partner goals with Insurify's commercial OKRs. Collaboration with data science to translate bid model outputs and yield data into actionable guidance for partners, and working cross-functionally with product and engineering to resolve campaign issues, tracking discrepancies, and integration problems are key responsibilities. Identifying upsell and expansion opportunities within the account book, such as increased spend, new deal structures, new verticals, and deeper exchange integrations, is also expected.

Requirements

5–10 years of experience in digital advertising, with hands-on experience in programmatic monetization, ad operations, or supply-side partnership management
Strong grasp of performance marketing metrics and the ability to turn data into a clear, compelling story for external partners
Track record of managing multiple accounts simultaneously and growing revenue within an existing book of business
Experience developing and delivering partner-facing materials: QBR decks, performance reports, onboarding documentation
Collaborative by nature - this role sits at the intersection of commercial, data science, product, and engineering, and requires consistent cross-functional coordination
BA/BS in Marketing, Business, or related field

Nice To Haves

Insurance industry experience is a plus
Familiarity with insurance-specific ad platforms (e.g., MediaAlpha, Arity, QuinSt) is a strong plus

Responsibilities

Own a portfolio of carrier advertiser accounts, serving as the primary contact for their performance marketing teams across direct and programmatic deal structures
Support our relationships with advertising exchanges and networks that facilitate carrier buying on Insurify, ensuring integrations are healthy and partners are set up to scale
Monitor campaign performance daily - tracking KPIs such as CTR, CVR, CPB, and CPC and proactively surface insights and optimization recommendations to both partners and internal stakeholders
Execute on partner success playbooks: run structured onboarding for new carrier and exchange partners, lead QBRs, and deliver performance reporting that ties partner goals to Insurify's commercial OKRs
Collaborate with data science to translate bid model outputs and yield data into clear, actionable guidance for carrier partners
Work cross-functionally with product and engineering to troubleshoot campaign issues, tracking discrepancies, and integration problems end-to-end
Identify upsell and expansion opportunities within your book: increased spend, new deal structures, new verticals, and deeper exchange integrations