Account Executive

Hearst•Greenville, SC

16h

About The Position

The Account Executive sells advertising to local businesses and advertising agencies, negotiates ratings and rates with agencies, and develops new business for TV and web advertising. The role focuses on generating revenue across available platforms, building and maintaining client relationships, and creating multi-platform marketing partnerships. The ideal candidate is coachable, motivated, client-focused, positive, and effective in a goal-oriented team environment. In-person attendance is required.

Requirements

Proven track record in web/mobile sales and developing new or non-traditional business.
Experience in TV or radio sales; military training and experience may be considered instead.
Solid negotiation skills.
Experience in a consultative, customer-focused business environment.
Ability to multitask in a fast-paced environment.
Accountability in a goal-structured organization.
Positive, results-oriented attitude and ability to work as part of a team.
Proven success selling to business owners and CEOs; military experience will be considered.
Ability to use qualitative research effectively to support sales efforts.
Strong formal and interpersonal communication skills.
Proficiency with Microsoft Office products.
In-person attendance is required.

Nice To Haves

Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office.

Responsibilities

Generate revenue across all available platforms.
Prospect, contact, and present to new businesses to generate advertising revenue.
Manage advertising inventory and protect the station's rate structure.
Develop new revenue through local business development.
Form strategic business and market partnerships.
Manage an active account and client list.
Meet regularly with local and digital sales managers to support progress toward goals.
Negotiate for assigned accounts and ensure sales proposals align with station strategies.
Create and deliver sales presentations to multiple client and agency contacts.