Account Executive, KERO
About The Position
KERO in Bakersfield, California is hiring an Account Executive, Local to partner with local businesses and connect them with audiences through multi-platform advertising solutions, including broadcast television, OTT video, search, social media, digital display, and email targeting. The role develops customized campaigns designed to produce measurable results and return on investment. The Account Executive sells to local and regional businesses and advertising agencies, manages the sales cycle from prospecting through closing, and serves as a trusted advisor to clients. The position also provides client service, supports campaign development and execution, manages account activity and revenue pipelines in CRM systems, and works with sales leadership to maximize revenue and grow accounts. This position is based in Bakersfield, California. Compensation is an annual salary of $45,000 to $60,000, with uncapped sales commission and monthly mileage and cell phone allowances.
Requirements
- A BS/BA in a related discipline is preferred, or equivalent years of experience.
- Generally, 2 or more years of proven sales success is preferred.
- A valid driver's license, a good driving record, and proof of insurance meeting the company's required limits are required.
- Highly self-motivated and goal-focused.
- Creative and innovative thinker.
- Strong influencing, selling, and upselling skills.
- Effective teamwork and collaboration skills.
- Strong analysis and data interpretation skills, including translating customer needs and research into sound marketing proposals.
- Exceptional verbal and written communication skills.
- Outstanding presentation abilities in person and virtually, for groups of varying sizes and levels.
- Strong time-management and organizational skills.
- Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
- Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.
Nice To Haves
- Experience in strategic account management, broadcast ratings, and digital execution is preferred.
Responsibilities
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Use the Scripps Sales Process to assess customer needs and recommend customized advertising solutions that provide return on investment.
- Help customers use television airtime and the broader range of digital marketing options.
- Independently prospect, secure appointments, analyze customer needs, develop customized solutions, present proposals, and close sales.
- Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximize revenue, and develop custom solutions for new advertisers.
- Serve as a trusted advisor to new and existing clients, provide customer service, grow accounts, and generate additional business through referrals.
- Provide client services including media-avail negotiations, presentation preparation and delivery, execution, copywriting, credit applications, and collection of revenue due.
- Manage the sales funnel using CRM systems, monitor and achieve key performance indicators, and meet expected activity levels.
- Contribute to campaign creative development through client communication and needs analysis, storyboard and concept creation, and assistance with production.
- Build and maintain strong client relationships, including entertaining prospective and existing clients where appropriate.
- Perform media-sales administrative work, including resolving makegoods, updating CRM activity and account information and pending revenue, and communicating account status to sales leadership.
- Perform other duties as assigned.
Benefits
- Uncapped sales commission.
- Monthly mileage and cell phone allowance.
- Extensive Scripps Sales Process training.
- Career path and opportunities to grow professional experience.
- Full medical, dental, and vision benefits, plus certain other health and wellness benefits.
- Retirement savings plan with company match.
- Disability and accident insurance.
- Hospital indemnity and critical illness insurance.
- Life insurance and AD&D.
- Identity protection.
- Pet discount program.
- Employee assistance program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
