Account Executive, KERO

KSHB / KMCI / The EW Scripps Company•Bakersfield, CA

2d•$45,000 - $60,000•Onsite

About The Position

KERO in Bakersfield, California is hiring an Account Executive, Local to help local and regional businesses grow through customized, multi-platform advertising campaigns. The role connects clients with audiences using broadcast television, OTT video, search, social media, digital display, and email targeting. The Account Executive builds and maintains client relationships, identifies customer needs, develops tailored advertising solutions, and closes sales that deliver measurable results and return on investment. The position manages the sales process from prospecting and appointment setting through needs analysis, campaign development, presentation, and close. It also includes client service, campaign collaboration and execution, account growth, revenue collection, CRM and sales-funnel management, and routine administrative work. The position is based in Bakersfield, California.

Requirements

A valid driver's license, a good driving record, and proof of insurance meeting the company's required limits.

Nice To Haves

A BS/BA in a related discipline or equivalent years of experience.
Generally, 2 or more years of proven sales success.
Experience in strategic account management, broadcast ratings, and digital execution.
Highly self-motivated and goal-focused.
Creative and innovative thinking.
Strong influencing, selling, and upselling skills.
Effective teamwork and collaboration skills.
Strong analysis and data interpretation skills, including translating customer needs and research into marketing proposals.
Exceptional verbal and written communication skills.
Strong presentation abilities for in-person and virtual presentations, small and large groups, and audiences at all levels.
Strong time-management and organizational skills.
Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
Working knowledge of Google Office tools, including Sheets, Docs, and Slides, and virtual conferencing platforms such as Skype, WebEx, Zoom, or MS Teams.

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies.
Use the Scripps Sales Process to analyze current and prospective customer needs and develop customized solutions that provide a return on investment.
Sell television commercial airtime and help customers use available digital marketing options.
Prospect independently, secure appointments, conduct needs analyses, develop and present customized solutions, close sales, and develop new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximize revenue, and develop solutions for new advertisers.
Serve as a trusted advisor to new and existing clients, provide customer service, grow accounts, and obtain additional business through referrals.
Provide client services, including media-avail negotiations, presentation preparation and delivery, execution, copywriting, credit applications, and collection of revenue due.
Manage the sales funnel using CRM systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to campaign creative development through client communication, needs analysis, storyboard and concept creation, and production assistance.
Build and maintain client relationships, including entertaining prospective and existing clients.
Perform routine media-sales administration, including makegood resolution, CRM updates, tracking account information and pending revenue, and communicating account status to sales leadership.
Perform other duties as assigned.

Benefits

Uncapped sales commission.
Monthly allowance for mileage and cell phone.
Scripps Sales Process training.
Career path to grow professional experiences.
Medical, dental, and vision benefits, along with certain other health and wellness benefits.
Retirement savings plan with company match.
Disability accident insurance.
Hospital indemnity insurance.
Critical illness insurance.
Life insurance.
AD&D insurance.
ID protection.
Pet discount program.
Employee assistance program.