(Founding) Account Executive

Coverflex

1d•Remote

About The Position

Coverflex is rebuilding the compensation and benefits model for modern work. We offer a single platform for companies to manage benefits, meal allowance, insurance, and flexible compensation. We are expanding into Germany and are looking for a Founding Account Executive to build our presence in the German market. This role involves driving new business, closing deals, and shaping our sales strategy in Germany. As part of the founding team, you will have significant ownership and contribute to creating the sales playbook. You will be responsible for generating pipeline, experimenting with outbound approaches, and providing insights to define our go-to-market strategy. This is an opportunity to be on the front line of Coverflex's expansion and help establish our reputation in a new market.

Requirements

Experience in B2B sales environments, ideally within SaaS or technology companies.
Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers.
Ability to run end-to-end SMB sales cycles, from discovery to closing.
Strong organisational skills to manage and prioritise an active pipeline.
Comfort working in target-driven environments, with clear KPIs and sales goals.
Strong written and verbal communication skills, with the ability to build trust with prospects.
Resilient, proactive mindset, with the ability to learn quickly and improve through feedback.
Fluency in English and German.

Nice To Haves

Experience selling HR, benefits, insurance, or fintech solutions.
Familiarity with HubSpot or similar CRM platforms.
Experience in startup or fast-growing environments.
Spanish, Italian, or Portuguese language skills.

Responsibilities

Build Coverflex’s presence in the German market by driving new business and closing deals.
Own the sales cycle from first contact to closing.
Help shape how Coverflex sells in Germany.
Generate a significant portion of your own pipeline.
Experiment with outbound approaches.
Contribute insights that will define Coverflex’s go-to-market strategy in the region.
Represent the company in every conversation with potential customers.
Establish Coverflex's reputation in the German market.
Build a consistent pipeline of qualified opportunities, including opportunities sourced through your own outbound efforts.
Close your first deals and contribute net-new revenue.
Lead discovery calls, demos, and commercial conversations independently.
Establish strong CRM discipline (activity tracking, notes, next steps).
Contribute insights on the German market that help refine messaging, positioning, and sales processes.
Show early forecasting reliability and deal ownership.