Account Executive

Roku•New York, NY

1d•$56,000 - $85,000•Hybrid

About The Position

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, with a mission to power every television globally and connect the entire TV ecosystem. Roku connects consumers to content, enables content publishers to build and monetize audiences, and provides advertisers unique capabilities to engage consumers. As a fast-growing public company, Roku offers employees the opportunity to make valuable contributions and gain meaningful experience. The world is rapidly shifting to online TV streaming, which has dramatically changed how advertisers target, reach, and measure audiences. Roku Ads Manager is the company's self-serve platform, which entered General Availability (GA) in September 2024 and has gained significant momentum. The Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market, moving fast, pivoting quickly, and working hard. They rally around decisions, challenge assumptions, and push the limits of what advertising can do for growth marketers, performance agencies, and businesses aiming to leverage the big screen. Roku believes that all businesses, regardless of size, should have a path to advertising in streaming, and Roku Ads Manager democratizes this by creating a self-serve platform. The Roku Ads Manager team is seeking an Account Executive to lead demand generation and client growth for this self-serve streaming ad platform.

Requirements

Working knowledge of digital advertising marketplace, buying models, and technology
2+ years working in sales, growth marketing and/or a client facing role.
Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections
Strength in ability to communicate value on the phone, in email, and over video demos
Thrive when operating at scale, using data to drive operations and execution
The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business
Ambition for building from the ground up and seeking constant improvement for the business
A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment
A self-starter who’s hungry to attack new challenges that come with building a new line of business
A growth hacker who believes in helping brands of any size grow with streaming ads

Nice To Haves

Working in client-facing roles at ad networks or mobile gaming companies

Responsibilities

Identify and target large pools of potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform.
Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (i.e. sign ups + revenue).
Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media.
Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives.
Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform.
Ensure qualified advertisers have the resources and info they need to start spending, offering onboarding services if required.
Assist qualified new advertisers in setting up their accounts and campaigns, as needed.
Answer questions, recommend best practices, and demo the platform directly to brands.
Grow the leads that have potential for meaningful revenue impact.
Cultivate relationships with top brands to encourage long-term engagement and loyalty.
Collaborate with advertisers to optimize their campaigns for better performance.
Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements.
Answer questions from advertisers via our support channels.
Identify opportunities for upselling additional features or services to existing advertisers.
Collaborate with other teams to maximize revenue from existing clients.
Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform.
Monitor and analyze key performance indicators (KPIs) to assess the success of ad campaigns on the platform.
Drive customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with advertisers to maximize revenue and satisfaction.
Build relationships and help clients and agencies drive business results through consultative selling, education, and client service.
Drive advertisers’ marketing strategy coupled with a willingness to roll up your sleeves and execute the tactics.
Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential.
Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform.
Communicate effectively with advertisers, as well as internal Roku stakeholders.
Identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback.