Account Executive, Sales
About The Position
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and presenting the merits of television advertising. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships within the local business community. The Account Executive maintains assigned accounts, develops new accounts, and makes sales calls on existing and prospective clients. The position prepares and delivers sales presentations, explains how advertising can effectively promote clients’ products or services, and provides information about advertising placement rates across all media. The role also develops advertising schedules with clients and station personnel responsible for placing advertisements, collaborates with clients and station personnel to develop advertisements, and performs other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least one year of sales experience; media sales experience is preferred.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
Responsibilities
- Generate advertising revenue by calling on established agencies and cold-calling new prospects.
- Implement strategies to grow revenue and exceed revenue goals.
- Establish credible relationships with the local business community.
- Make sales calls on existing and prospective clients.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain how advertising can effectively promote clients’ products or services.
- Provide clients with information about advertising placement rates across all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising.
- Work with clients and station personnel to develop advertisements.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
