Account Executive, KKCO/KJCT

Scripps Media•Grand Junction, CO

34d•Onsite

About The Position

KKCO is seeking an Account Executive to partner with businesses in Grand Junction and the surrounding area to deliver powerful advertising solutions that drive real results. This role combines creativity, strategy, and relationship-building to make a meaningful impact in the community while growing a career in media sales. The Account Executive will sell advertising solutions to local and regional businesses and advertising agencies, applying the Scripps Sales Process (SSP) to analyze customer needs and provide customized advertising solutions. In addition to television commercial airtime sales, the role involves facilitating the customer's use of digital marketing options. The position requires independently prospecting, securing appointments, performing needs analysis, developing solutions, presenting, and closing sales to develop new business. The Account Executive will use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates, and develop custom solutions for new advertisers. They will serve as a trusted advisor, provide customer service, grow accounts, and gain business from referrals. Responsibilities include performing client services such as media avail negotiations, presentation preparation and delivery, copy writing, credit applications, and revenue collection. The role involves effectively managing a sales funnel via CRM systems, monitoring KPIs, and achieving activity levels. The Account Executive will contribute to creative campaign development, build and maintain strong client relationships (potentially including entertaining clients), and perform routine administrative functions like makegood resolution and CRM updates.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

Nice To Haves

Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
Facilitate the customer's ability to take advantage of the full array of digital marketing options available
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
Build and maintain strong client relationships, which may include entertaining prospective and existing clients
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts