Account Executive, Sales

Nexstar Media Group, Inc.•Augusta, GA

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the value of television advertising. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships in the local business community. The Account Executive manages assigned accounts, develops new accounts, prepares and delivers sales presentations, advises clients on effective advertising, and coordinates advertising schedules and advertisements with clients and station personnel.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year of experience in sales, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Responsibilities

Implement strategies to grow revenue consistently and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients, including established agencies and new prospects.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how specific types of advertising can effectively promote clients’ products or services.
Provide clients with information about advertising placement rates across all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.