(Founding) Account Executive

Coverflex

33d•Remote

About The Position

Coverflex is rebuilding the compensation and benefits model to align with modern work. We offer a single platform for companies to manage benefits, meal allowance, insurance, and flexible compensation. We are expanding into Germany and are looking for a Founding Account Executive to build our presence in this new market. This role involves driving new business, closing deals, and shaping our sales strategy in Germany. As a founding member, you will have significant ownership and the opportunity to create the sales playbook from scratch, generate your own pipeline, and contribute insights to our go-to-market strategy. You will be on the front lines, representing Coverflex and establishing our reputation in the German market.

Requirements

Experience in B2B sales environments, ideally within SaaS or technology companies.
Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers.
Ability to run end-to-end SMB sales cycles, from discovery to closing.
Strong organizational skills to manage and prioritize an active pipeline.
Comfort working in target-driven environments, with clear KPIs and sales goals.
Strong written and verbal communication skills, with the ability to build trust with prospects.
Resilient, proactive mindset, with the ability to learn quickly and improve through feedback.
Fluency in English and German.
Evidence of outcomes (what you shipped, moved, or influenced) rather than just years of experience.

Nice To Haves

Experience selling HR, benefits, insurance, or fintech solutions.
Familiarity with HubSpot or similar CRM platforms.
Experience in startup or fast-growing environments.
Spanish, Italian, or Portuguese language skills.

Responsibilities

Build Coverflex’s presence in the German market by driving new business and closing deals.
Own the full sales cycle from first contact to closing.
Help shape Coverflex's sales strategy and playbook for the German market.
Generate a significant portion of your own pipeline through outbound efforts.
Experiment with outbound approaches and contribute insights to the go-to-market strategy.
Represent Coverflex in all conversations with potential customers.
Establish Coverflex's reputation in the German market.
Build a consistent pipeline of qualified opportunities, including those sourced through outbound efforts.
Close your first deals and contribute net-new revenue.
Lead discovery calls, demos, and commercial conversations independently.
Establish strong CRM discipline (activity tracking, notes, next steps).
Contribute insights on the German market to refine messaging, positioning, and sales processes.
Show early forecasting reliability and deal ownership.