Account Executive

Hearst•Midland, MI

14h

About The Position

The Account Executive joins the Midland Reporter-Telegram advertising team and develops and manages a sales pipeline while building new business relationships with local advertisers in the Midland area. The role works with customers to recommend advertising solutions suited to their marketing needs and coordinates with internal departments to meet customer expectations for performance and service. The Account Executive sells digital and print advertising products, including social media, display, video, programmatic, SEO/SEM, and traditional advertising. The position uses AI-powered tools to support sales-cycle activities, receives three weeks of global and local training, and has ongoing training and support from the local account management team. The role manages client pipeline and monthly revenue forecasts in Salesforce.com.

Requirements

At least 2 years of business-to-business outside sales experience in advertising or media.
A proven record of new business acquisition and exceeding revenue goals.
Superior presentation, interpersonal, and communication skills.
Technical proficiency, including experience with Salesforce, Excel, and PowerPoint.
Goal-oriented, competitive, and forward-thinking approach, with strong business and financial acumen.

Nice To Haves

BA/BS degree in Advertising, Marketing, or Communications, or equivalent experience.
Directness, confidence, integrity, determination, adaptability, practical problem-solving, competitive drive, and the ability to deliver organized, repeatable results.

Responsibilities

Use AI-powered software to support prospecting, planning, presentations, and closing deals.
Call on local small and medium-sized businesses to present digital media advertising products.
Generate new leads through cold calling, networking, and prospecting, and identify new businesses opening in the area.
Own the sales cycle and coordinate with the local account management team for support after the sale.
Develop expertise in the company’s digital and print products and services through initial and continued training.
Implement marketing strategies and deliver effective sales presentations to earn, retain, and increase revenue.
Create advertising solutions that address clients’ business needs.
Recommend new products and promotional opportunities to current clients and handle objections.
Build relationships in the local business community and help clients grow through multiple digital media channels.
Manage the client pipeline and monthly revenue forecast in Salesforce.com.
Keep informed about industry developments and current digital advertising strategies.