Account Executive

Nexstar Media Group•Mount Pleasant, SC

2d•Onsite

About The Position

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Requirements

Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum one year’s experience in sales, preferably in the media field
Valid driver’s license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Proficiency with computers and other office equipment

Responsibilities

Implements strategies to consistently grow revenue and exceed revenue goals
Establishes credible relationships with local business community
Makes sales calls on existing and prospective clients
Maintains assigned accounts and develops new accounts
Prepares and delivers sales presentations to clients
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
Provides clients with information regarding rates for advertising placement in all media
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
Works with clients and station personnel to develop advertisements
Performs other duties as assigned