Account Executive - Public Relations

Innovative PR•New York, NY

5d•Hybrid

About The Position

Innovative PR is looking for a charismatic Public Relations Account Executive for our Beauty & Lifestyle Team with a proven track record of planning and executing PR strategies to secure press, experience communicating with talent agents for social and celebrity deals, and a knack for event coordination. The ideal candidates will have excellent written communication skills, a strong understanding of the media landscape, and a passion for helping clients amplify their brand presence.

Requirements

Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field
A minimum of 3-5 years of previous experience working with beauty and lifestyle brands in house or at a public relations agency
Advanced proficiency in Microsoft Office products (Word, PowerPoint, Excel)
Advanced proficiency in Google Workspace products (Sheets, Slides, Spreadsheets)
Must have a minimum of 2 years of experience with editorial outreach and editor relationships
A minimum of 2 years of previous experience working with Influencers and/or Influencer marketing campaigns
Proven track record of securing media coverage and managing successful client campaigns
Exceptional written and verbal communication skills, with the capacity to craft compelling stories and communicate effectively with clients, media, and team members
Excellent organizational skills with a keen attention to detail
Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities
Proficiency in PR tools (i.e. Muck Rack, Cision)

Nice To Haves

Experience communicating with talent agents for social and celebrity deals
Knack for event coordination
Strong understanding of the media landscape
Passion for helping clients amplify their brand presence

Responsibilities

Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
Directly manage day to day activities on client accounts and lead regular conference calls
Plan, develop and advise clients on integrated and measurable PR initiatives
Advise clients on positioning and messaging
Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings
Draft media and client materials such as press releases, bios, talking points, and media alerts
Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)
Brainstorm creative partnership and activation ideas for clients as well as new business opportunities
Develop full launch strategies surrounding client partnerships and activation
Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)
Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.)
Work with Influencer Team to provide recommendations and outreach for brand partnerships need be
Stay on top of entertainment and celebrity tastemakers for partnership advisory of brand campaigns
Track industry trends and identify relevant opportunities for clients
Display exceptional verbal and written communication skills
Assist in the development of proposals for new business presentations