In this role you will be responsible for the development of OOH and print campaigns across a variety of WPP Canada clients. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. Day-to-day responsibility involving the planning of OOH and print campaigns Present media plan recommendation and POV’s to planning teams Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis Decision making on campaign optimization and strategic changes Ensure media plans deliver on client objectives, are strategic and meet efficiency goals Assist with tracking media expenditures to ensure agency and client budget compliance Maintain strong relationships with agency planning teams/Manage client requests – i.e. plan changes, budget changes, provide marketplace information Working closely with Associate Director and Manager Mentor and train team's coordinator Investigate industry news and information to further enhance knowledge of the media industry
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Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree