Account Executive, Media Sales (Minnesota Twins)

Playfly Sports • Chicago, IL

1d • $100,000 - $110,000 • Hybrid

About The Position

Playfly Sports is seeking a results-driven Account Executive, Media Sales, to drive local and regional advertising and sponsorship revenue across Minnesota Twins broadcasts, including pre-game and post-game programming, on Twins TV (MNNT) linear and Twins.TV streaming platforms. Based in Minneapolis, this role focuses on developing new business, cultivating agency and direct client relationships, and closing revenue-generating partnerships. The Account Executive uses a consultative sales approach to create customized media solutions aligned with client objectives, maximize the value of Minnesota Twins media assets, and consistently meet or exceed revenue goals.

The position is primarily office-based and involves predominantly sedentary work. Occasional travel may be required for client meetings, industry events, and team collaboration. The base pay range is $100,000–$110,000 USD; actual compensation depends on factors including skills, experience, certifications, and work location.

Requirements

• Bachelor’s degree required.
• At least 2 years of professional sales experience required.
• Demonstrated ability to prospect, develop new business opportunities, build a sales pipeline, and close revenue-generating partnerships.
• Excellent written and verbal communication, presentation, and public speaking skills.
• Strong organizational and project management skills, including the ability to manage competing priorities and collaborate across departments.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong analytical skills, including the ability to interpret sales and media research data and evaluate CPM, impressions, and digital performance metrics.
• Ability to quickly learn and apply new platforms and tools that support media sales and campaign performance.
• Demonstrated ability to build and maintain effective relationships with clients, agencies, corporate partners, and internal teams.

Nice To Haves

• Degree in Sports Media, Communications, Marketing, or a related field.
• 3–5 years of professional sales experience preferred.
• Experience in media sales or corporate partnerships, particularly selling local or regional sports media, streaming, or sponsorship inventory; television sales experience is a plus.
• Strong understanding of the sports industry and established relationships within the Minneapolis market and relevant local business sectors.

Responsibilities

• Generate new and incremental advertising and sponsorship revenue across Twins TV (MNNT) linear and Twins.TV streaming, emphasizing locally and regionally funded business and meeting or exceeding individual sales goals.
• Identify, prospect, pursue, and close new business opportunities across advertiser categories through agency partnerships and direct client relationships.
• Establish and strengthen relationships with agencies, direct clients, and key decision-makers in the Minneapolis market and the Twins broadcast coverage area.
• Develop integrated advertising and sponsorship packages across Twins TV broadcasts, Twins.TV streaming, and available sponsorship assets to align with client objectives and generate incremental revenue.
• Partner with Insights, Creative, and Pricing & Planning teams to develop data-informed proposals, strengthen client presentations, and demonstrate the value of Minnesota Twins media opportunities.
• Advise agencies, clients, representation partners, and internal stakeholders on advertising opportunities across linear and streaming platforms, matching client objectives with relevant media solutions.
• Collaborate with corporate sponsors and media partners to identify cross-selling, cross-promotional, and other opportunities that expand client investment and generate incremental revenue.
• Participate in client meetings, industry events, trade association functions, and networking opportunities to strengthen relationships, raise awareness of Minnesota Twins media offerings, and develop new business.
• Share sales expertise and product knowledge with Client Service Coordinators and Client Service Representatives to strengthen their understanding of the media marketplace and support their professional development.
• Support special projects and perform other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level