Account Executive - Home Health - Sales and Marketing
About The Position
The Account Executive - Home Health - Sales and Marketing role is responsible for developing business partnerships to generate home health referral growth within Broward County. This position serves as the agency's representative to physicians, facilities, discharge planners, and community agencies, focusing on the overall development and referral growth of the assigned territory. The role involves building relationships with providers through effective sales calls and presentations, maintaining knowledge of services, and acting as a liaison between referral partners and the agency. Additionally, the Account Executive will meet with patients and families, update customer profiles, participate in marketing efforts, and prepare tracking reports.
Requirements
- Must be proficient in using Microsoft programs for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.
- Must have excellent oral communication skills
- Is self-directed and possesses the ability to work with little supervision.
- Bachelor’s degree in marketing or related field or equivalent professional experience
- Minimum of two (2) years of experience in home care sales or related industry with a proven record of achieving incremental growth in direct sales.
Nice To Haves
- Proficiency in using a CRM solution is preferred.
Responsibilities
- Responsible for assigned territory's overall development and referral growth, including facilities, physicians, home care providers, and community agencies.
- Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions.
- Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
- Maintains professional and clinical knowledge of provider services. Acts as liaison between referral partners and agencies to communicate information about new products, programs, and service delivery.
- Meets with patients and families to discuss home care services and individual needs/concerns and manage expectations as needed.
- Takes the initiative in building relationships within the Intake department and with the appropriate patient care resources staff to ensure the establishment of effective communication with referral sources and internal stakeholders.
- Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
- Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to deliver appropriate services for potential patients.
- As requested by the Director of Business Development, participates in marketing efforts to educate the healthcare community about home health programs, including physician calls, lunch and learns, health fairs, speaker’s bureau, and CEU programs for healthcare providers.
- Prepares monthly tracking reports on referral sources and informs the agency of key marketplace changes relating to providers and competitors.
- Understands that teamwork is a crucial part of our business, and can work well with colleagues, no matter the circumstances. Using individual skills cooperates with others, and accepts and provides constructive feedback despite personal conflicts between individuals involved.
- Utilizes current Agency and/or department-specific software to complete assignments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
