Account Executive - Home Health - Sales and Marketing

Lifecare Home Health Family•Naples, FL

7d•Onsite

About The Position

This role is responsible for developing business partnerships to generate home health referral growth through effective sales contacts, calls, and presentations. The Account Executive serves as the agency's representative with physicians, facilities, discharge planners, and community agencies, and is responsible for the overall development and referral growth of their assigned territory.

Requirements

Must be proficient in using Microsoft programs for internal and external communications, presentations, database tracking/reporting, and spreadsheet applications.
Must have excellent oral communication skills
Is self-directed and possesses the ability to work with little supervision.
Bachelor’s degree in marketing or related field or equivalent professional experience
Minimum of two (2) years of experience in home care sales or related industry with a proven record of achieving incremental growth in direct sales.

Nice To Haves

Proficiency in using a CRM solution is preferred.

Responsibilities

Responsible for assigned territory's overall development and referral growth, including facilities, physicians, home care providers, and community agencies.
Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions.
Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
Maintains professional and clinical knowledge of provider services. Acts as liaison between referral partners and agencies to communicate information about new products, programs, and service delivery.
Meets with patients and families to discuss home care services and individual needs/concerns and manage expectations as needed.
Takes the initiative in building relationships within the Intake department and with the appropriate patient care resources staff to ensure the establishment of effective communication with referral sources and internal stakeholders.
Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; works with various community agencies to deliver appropriate services for potential patients.
As requested by the Director of Business Development, participates in marketing efforts to educate the healthcare community about home health programs, including physician calls, lunch and learns, health fairs, speaker’s bureau, and CEU programs for healthcare providers.
Prepares monthly tracking reports on referral sources and informs the agency of key marketplace changes relating to providers and competitors.
Understands that teamwork is a crucial part of our business, and can work well with colleagues, no matter the circumstances. Using individual skills cooperates with others, and accepts and provides constructive feedback despite personal conflicts between individuals involved.
Utilizes current Agency and/or department-specific software to complete assignments.