Account Executive, Health

We. Communications•New York City, NY

2d•Hybrid

About The Position

This role is for an Account Executive specializing in Health, focusing on clients in the healthcare and health technology sectors. The position involves developing and executing innovative communication strategies to reach and influence various stakeholders including physicians, advocates, patients, regulators, policymakers, payors, and consumers. The role is hybrid, requiring 3 days per week in the New York City office.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, English or related field.
2-3 years of experience in PR, preferably in an agency setting and/or within the healthcare industry.
Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel).
Strong writing, editing, presentation and research skills.
Ability to drive client relationships, provide strategic and tactical advice, provide thoughtful analysis on news coverage, identify proactive opportunities, craft materials including press releases, pitches and social media content, and reference/source material content is highly desirable.
Proven media relations experience.
Creative, team player that can work in a fast-paced environment.
An interest in developing integrated communications skills incorporating digital and social media.

Responsibilities

Conduct news monitoring and draft client-facing article summaries and recommendations.
Develop and maintain program and project action plans/timelines.
Identify opportunities for integration with media, digital and creative teams.
Develop targeted media lists and pitch angles.
Contribute to media efforts, including pitching or research requests.
Support influencer programs, including influencer audits, contracting and content development.
Contribute to brainstorms & strategic campaign development.
Provide timely and in-depth analysis of coverage results & trends.
Assist in creating high-level digital/social media strategies that are integrated into communication plans.
Engage with agency digital & monitoring divisions regarding client projects & deliverables.
Draft content for amplifying news on client or executive social properties.
Develop and maintain social editorial calendars.
Begin anticipating client communication challenges & develop recommendations.
Contribute to development & implementation of communication strategies.
Execute tasks associated with projects; may lead certain aspects of project.
Oversee client meeting agendas & recaps; own a speaking role on calls.
Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on the client/business narrative.
Become familiar with We. capabilities across the agency including global regional specialties in comparison to competitor agencies.
Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data.
Understand & identify potential opportunities to grow & diversify existing account.
Begin to develop and nurture network of peer contacts outside the agency.
Begin gaining management skills by mentoring junior level staff.
Be a peer resource to staff, interns & new hires.
Manage up to senior staff.

Benefits

Comprehensive benefits program including medical, dental, and vision coverage
Pretax accounts including HSA (company match), Medical & Dependent Care FSA
Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
Short & Long-Term Disability, paid by company
Parental Leave, up to 12 weeks for birthing and non-birthing parent
Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
Community Engagement, up to 24 hours
Bi-annual Wellness Credits, up to $300 per year
Support with home office equipment
Monthly Technology Credit (to offset internet / phone costs)
401(k) Traditional and Roth options with company match
Learning and Development Programs for our employees