Account Executive, Earned Media

Brilliant•New York, NY

11d•$55,000 - $65,000•Hybrid

About The Position

Brilliant Agency is seeking a full-time Account Executive, Earned Media to support its growing marketing team. This role focuses on executing public relations strategies, managing media relations, creative ideation, and project management for family-oriented brands. The ideal candidate will have agency experience in consumer products PR or integrated marketing, strong project management skills, and a curiosity for new technology and AI. This is a remote position, but requires the candidate to live in the NYC/New Jersey Tri State Area and travel into NYC regularly for in-person media engagements.

Requirements

Based in the NYC/New Jersey Tri State Area, and able to travel into NYC regularly for in-person media meetings and events.
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of PR agency experience in the consumer goods industry.
Demonstrated project management experience managing timelines, deliverables, and multiple accounts at once.
Comfortable using AI tools day to day, with examples of how you've used them.
A real willingness to try new technologies and adopt new tools quickly.
Excellent written and verbal communication skills.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
A proactive, self-starter attitude with a passion for staying ahead of trends.

Nice To Haves

2+ years of full-time agency experience in consumer products PR or integrated marketing
Strong project management skills
Real curiosity about new technology and AI

Responsibilities

Curate and oversee comprehensive databases for media contacts
Discover fresh editorial leads and freelance talent utilizing Substacks and platforms like Qwoted
Compose and distribute compelling pitches, alerts, and releases while monitoring for earned placements
Generate innovative story angles designed to capture interest from major national publications
Take the lead on specialized affiliate and commerce-focused outreach efforts
Organize and attend press interviews and desksides in person, and craft detailed briefing materials for brand spokespeople
Cultivate meaningful professional ties with influential journalists and content creators, including regular in-person meetings around NYC
Stay updated on industry shifts and track competitor visibility daily
Oversee client recognition programs through meticulous research, strategic advice, and deadline management
Assume responsibility for campaign timelines, ensuring all account milestones are achieved successfully
Develop project roadmaps, establishing key goals while identifying potential bottlenecks early on
Monitor budgets and team duties, providing consistent updates to internal stakeholders and clients
Leverage organizational tools such as Monday or Asana to maintain workflow transparency
Facilitate collaboration across various teams to guarantee seamless execution of all deliverables
Integrate AI technologies like Claude or ChatGPT to enhance drafting, reporting, and research
Evaluate and implement emerging software solutions, educating the broader team on best practices
Identify technical opportunities to automate routine chores and elevate the standard of output
Support the conceptualization and launch of virtual or in-person press events