Account Executive Earned Media

We Are RALLY•Los Angeles, CA

11d•$32 - $34•Hybrid

About The Position

RALLY is an advocacy agency that partners with organizations to drive progress on complex political and social issues. They offer strategy, creativity, and partnership to advance solutions for people, communities, and the future. RALLY is committed to fostering a diverse and inclusive workplace where everyone feels respected, supported, and empowered. The Account Executive, Earned Media role focuses on developing and executing strategic earned media campaigns to elevate client voices. This involves crafting compelling narratives, building media relationships, securing coverage, and preparing clients for interviews. The ideal candidate is a strategic storyteller with a passion for media relations, a proactive problem-solver, and a collaborative self-starter who can manage multiple priorities under tight deadlines.

Requirements

3+ years of experience in strategic communications or public relations, with a focus on earned media relations.
Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos.
Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media.
Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities.
Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements.
Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients.
Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns.
Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.
Knowledge of media tools such as Muck Rack, Cision, Meltwater, or similar platforms.
A natural curiosity and an understanding of how shifts in the media landscape impact advocacy and issue campaigns.

Nice To Haves

Background in journalism, political comms, podcasting and new media (podcasts, Substack), or newsroom experience
Existing relationships with reporters or familiarity with key beats in public interest issue spaces
Experience managing rapid response media or staffing high-pressure media moments
Familiarity with media training or helping clients show up confidently in interviews
Exposure to media coverage analysis or communications audit development
Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes
Experience with Spanish-language media a plus

Responsibilities

Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos.
Support proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area.
Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses.
Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response.
Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients.
Support media training, interview prep, and message refinement to help clients communicate clearly and confidently.
Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability.
Track, analyze, and report on media coverage to measure impact and extract actionable insights.
Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics.
Contribute to building internal earned media tools, best practices, and team-wide learnings.
Stay informed on media landscape shifts, newsroom changes, outlet trends, and the evolving role of earned media in advocacy campaigns.
Perform other duties as required to support team and organizational priorities.