Account Executive - Customer Expansion

Cirrus Systems, Inc.Dallas, TX
37dOnsite

About The Position

We are seeking a motivated Account Executive – Customer Expansion to own revenue expansion within Cirrus’ existing customer base. You will proactively reach out to thousands of legacy hardware customers who previously purchased signage upfront and educate them on the benefits of upgrading to Cirrus’ modern Hardware-as-a-Service subscription program. This role owns the full-cycle upsell motion — prospecting into existing accounts, running discovery, building upgrade proposals, and closing new recurring revenue contracts that replace one-time purchases with subscription plans. If you enjoy consultative selling, warm outbound outreach, and driving measurable revenue impact, this is a high-visibility role with clear upside. This role is fully on-site in our Dallas office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

Requirements

  • 2–5+ years of sales experience (upsell, renewals, inside sales, or full-cycle AE).
  • Demonstrated success managing high-volume outbound pipelines into existing accounts.
  • Strong consultative selling skills — able to educate, quantify value, and overcome objections.
  • HubSpot CRM experience preferred.
  • Experience with subscription, SaaS, or hardware upgrade programs a plus.
  • Comfortable managing fast sales cycles, organized follow-ups, and quota accountability.
  • Self-starter with strong ownership mindset and ability to thrive in a scaling environment.

Nice To Haves

  • HubSpot CRM experience preferred.
  • Experience with subscription, SaaS, or hardware upgrade programs a plus.

Responsibilities

  • Own outbound outreach to Cirrus’ current customer base — focused on driving subscription upgrades and screen refreshes.
  • Educate customers on the value of Hardware-as-a-Service, including lifetime warranty, screen replacement, remote monitoring, and bundled software.
  • Run structured discovery to uncover aging hardware, maintenance risks, and expansion opportunities.
  • Build and present subscription upgrade proposals tailored to customer use case, screen type, and location count.
  • Identify multi-screen opportunities and expand single-installs into multi-location upgrades.
  • Manage a high-volume book of business while maintaining CRM accuracy and consistent pipeline hygiene.
  • Coordinate with Operations and Project Management to ensure smooth screen replacement and upgrade rollout.
  • Forecast accurately and track revenue by cohort, upgrade volume, and conversion rates.
  • Partner internally with Customer Success, Finance, and Product to improve messaging, process, and programs over time.
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