Account Executive - Advertising Sales

Buckeye Broadband•Northwood, OH

27d

About The Position

Account Executive - Advertising Sales Position Summary The Advertising Sales Account Executive is responsible for prospecting new clients and the selling of multi-platform Buckeye Broadband advertising to local advertisers. The Advertising Sales Account Executive is responsible for achieving agreed upon productivity levels and revenue goals. The Advertising Sales Account Executive reports to the Market Manager. There are no direct reports to this position. Essential Functions Increasing the revenues of Buckeye Broadband through the sale of commercial advertising on Buckeye Broadband cable, OTT, digital, billboard, and social media platforms; Presenting new ideas to clients and explaining how specific types of multi-platform advertising will help promote the client’s products or services in the most effective way possible; Developing and maintaining ongoing relationships with small and medium sized businesses in order to increase and retain advertising sales revenue, including using the telephone to make calls, writing letters & email correspondence, and driving to make personal visits to retailers and advertisers; Processing all correspondence and paperwork related to accounts; Delivering advertising proofs to clients for approval; Preparing promotional plans, sales literature, media kits, and sales contracts; Developing and preparing idea focused marketing program presentations and cost estimates for potential Buckeye clients; Meeting the monthly sales activity and revenue goals established for the Advertising Sales Representative position; Performing collections of accounts as needed; Performing reporting functions to specified goals; reports include but are not limited to: Keeping CRM updated, and other projection and forecast activity; Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times; Performing any miscellaneous department duties as needed.

Requirements

High school diploma or the equivalent – required
Minimum 2 years of previous outside sales experience – required
Intermediate computer skills with the ability to use the Internet – required
Background record that meets Company standards
Reliable means of transportation at all times
Present professional appearance and demeanor
Strictly maintains confidentiality of financial and/or other information acquired in the course of work; discloses only when authorized, unless legally obligated to do so.
Valid driver’s license and driving record that meets company standards at all times (used if driving is required)
Reads, writes and speaks English clearly and concisely with accurate spelling and punctuation
Demonstrates good working relationship with other Account Executives, Advertisers, Engineering and Programming personnel
Punctuality and good attendance

Nice To Haves

Experience working with Excel, PowerPoint and Word
Familiarity with contact management applications (such as salesforce or other CRM)

Responsibilities

Increasing the revenues of Buckeye Broadband through the sale of commercial advertising on Buckeye Broadband cable, OTT, digital, billboard, and social media platforms
Presenting new ideas to clients and explaining how specific types of multi-platform advertising will help promote the client’s products or services in the most effective way possible
Developing and maintaining ongoing relationships with small and medium sized businesses in order to increase and retain advertising sales revenue, including using the telephone to make calls, writing letters & email correspondence, and driving to make personal visits to retailers and advertisers
Processing all correspondence and paperwork related to accounts
Delivering advertising proofs to clients for approval
Preparing promotional plans, sales literature, media kits, and sales contracts
Developing and preparing idea focused marketing program presentations and cost estimates for potential Buckeye clients
Meeting the monthly sales activity and revenue goals established for the Advertising Sales Representative position
Performing collections of accounts as needed
Performing reporting functions to specified goals; reports include but are not limited to: Keeping CRM updated, and other projection and forecast activity
Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times
Performing any miscellaneous department duties as needed