Account Director_Marketing Automation Focus

Bold Orange Company•Minneapolis, MN

1d•Hybrid

About The Position

Bold Orange is seeking a driven, strategic, and digital and technology driven Director, Client Strategy & Services to serve as a senior client leader and trusted advisor. As a member of the CSS team, you can expect to understand, analyze, strategize, ideate, collaborate, contribute, and lead client solutions that deliver “And Then Some” to drive meaningful results for our clients. As a digital-first agency, we are looking for candidates with demonstrated experience in developing and executing on strategies across digital touchpoints to create seamless customer experiences through enablement of data and marketing technology. This includes deep expertise in marketing automation platforms and CRM strategy, enabling data-driven, personalized engagement across the customer journey. You will guide clients in defining and evolving their marketing automation capabilities—particularly within platforms such as Salesforce Marketing Cloud—ensuring strategies are scalable, data-driven, and aligned to business objectives. While this is not a hands-on execution role, the ideal candidate brings a deep understanding of how marketing automation platforms work, enabling them to confidently advise clients, shape roadmaps, and partner with delivery teams to bring strategies to life.

Requirements

Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience
7+ years of experience in an agency setting
8+ years relevant work experience across Digital, creative, marketing automation, CRM, and paid media, with a heavy emphasis and interest in the digital strategy required to execute in these channels
Passion for learning the client’s business, including company business goals and objectives, products, markets, brand positioning, competitive landscape, industry, distribution, etc.
Strong understanding of digital and MarTech ecosystems, customer journeys, and omnichannel campaign execution.
Experience advising clients or stakeholders on how to effectively leverage marketing technology to achieve business outcomes
Ability to translate complex technical and data concepts into clear, compelling client-facing narratives and strategic recommendations
Proven ability to develop strategic frameworks and roadmaps for marketing automation and customer engagement programs
Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently
Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment
Strong attention to detail
Desire to work in a fast-paced, creative environment with a “can-do” attitude that inspires teams and clients
Leadership skills and the desire to mentor
Desire to always be learning and growing

Responsibilities

Lead Digital Strategy and Execution: Apply deep expertise across digital channels and technical platforms—including email, website, and marketing automation—with a strong emphasis on strategic planning and performance-driven execution
Drive marketing automation strategy and execution that align with business goals, leveraging platforms such as Salesforce Marketing Cloud, HubSpot, Braze, etc.
Partner closely with client teams including marketing, technology, operations, finance, analytics, technology, and senior management
Build client relationships at the highest level and actively work to unlock new opportunities
Lead the development of strategic, data-driven marketing approaches across channels, with a strong emphasis on marketing automation, CRM, and lifecycle strategy
Lead and inspire cross-functional agency teams to deliver strategically sound, insight-driven work for our clients.
Set the vision and create the strategy for our work and develop solutions to drive results for our clients
Develop, nurture, and grow strong senior-level client relationships, acting as a trusted advisor on marketing strategy, customer experience, and marketing technology
Partner closely with client teams including marketing, creative, operations, finance, analytics, product, technology, and senior management
Develop and clearly articulate well-informed, clear points of view to confidently lead and guide our clients
Author project briefs
Monitor industry developments and best practices to inform strategy and keep clients ahead of the curve