Brand Consulting - Account Director
About The Position
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. The Role The CAA Brand Consulting Account Director will play a leadership role in one of our largest Brand Consulting clients. The AD will help develop and lead the strategic vision, management, negotiation and activation of marquee entertainment properties in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.
Requirements
- 8 -10+ years of relevant experience
- Ability to travel and be on site at events, outside normal business hours on an as needed basis
- Strong people management and mentorship experience
- Proven stakeholder management and strong influence skills
- Strong fiscal approach with excellent budget management and forecasting skills
- Proven ability to drive strategic vision and business growth
- Strong negotiation skills
- Exceptional verbal and written communication skills
- Strong PowerPoint & Excel
- Exceptional attention to detail
- Ability to balance and progress multiple projects and project components at one time, on tight timelines
- BA or BS preferred
Responsibilities
- Develop and deliver overarching strategic vision based on brand objectives for existing entertainment, venue and talent partnerships
- Understand client’s business and consistently apply strategy that address their objectives
- Senior oversight of existing marquee entertainment partnerships including day to day communication directly with properties
- Develop and deliver compelling written and verbal communications
- Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
- Negotiate and manage talent partnerships on behalf of the client
- Build integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
- Act as quarterback to lead integrated agency team as requested by clients, working collaboratively with other agencies including brand, media, PR to develop comprehensive activation plans
- Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation including drafting annual scorecard, working with vendors on data inputs and analyzing performance
- Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
- Lead, manage and inspire a team of direct and indirect team members
- Create presentations for key meetings internally and externally
- Track activation budgets with accountability for reporting
- Identify and sell-in new projects and revenue opportunities
- Help grow CAA Brand Consulting network and visibility by attending conferences, CAA events, and functions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
