Brand Consulting - Sr. Account Executive, Creator Strategy

Creative Artists Agency • New York, NY

3d • $72,000 - $89,000 • Hybrid

About The Position

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. The Department CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within. The Role This individual will work as a Senior Account Executive of Creator Strategy in the Brand Consulting department, supporting multiple brand accounts. This position focuses on content creator/digital talent partnerships for corporate clients and is most suitable for those with strong experience in the content creator/digital talent space and content strategy.

Requirements

• Bachelor’s degree in Arts, Business, Marketing, or equivalent experience preferred.
• 4 years of experience at a social media company, influencer management agency, or digital agency preferred.
• Established relationships with influencer agencies, talent management companies, and sports agencies.
• Strong understanding of talent/brand partnerships and content creation, including experience on-set during production/content shoots.
• Passion for entertainment, lifestyle, pop culture, and/or sports, with the ability to translate trends into impactful campaigns.
• Proficiency across all major social platforms (primarily Instagram, YouTube, TikTok, and Twitch; X and Snapchat experience is a plus).
• Experience in using online benchmarking tools to measure performance and optimize campaigns.
• Collaborative, adaptable, and able to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, highly organized with superior attention to detail, and the ability to manage complex projects.

Responsibilities

• Act as a strategic expert in integrating celebrity talent, athletes, and content creators into brand campaigns across social and digital platforms.
• Support end-to-end campaign management process, including strategy, identification, vetting, outreach, negotiations, dealmaking, execution, and reporting.
• Understand digital creator and talent ecosystems to support creative ideation and dealmaking.
• Brief talent on brand objectives, creative requirements, and content deliverables to ensure alignment with overall campaign strategy.
• Stay adept at digital and cultural trends to identify rising talent.
• Develop case studies and campaign recaps to promote business growth.
• Support on administrative tasks, including talent list building, budget management, finance tracker maintenance, and payment process management with brands and talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees