Account Director

RAPP•New York, NY

5d•$135,000 - $146,000•Hybrid

About The Position

RAPP New York is looking for an Account Director to join our award-winning Account Leadership team. WHO WE ARE: We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. HOW WE DO IT: At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. YOUR ROLE: This role is central to the successful delivery of modern marketing programs that require coordination across multiple disciplines, channels, stakeholders, and campaign variations. The Account Director is responsible for ensuring integrated campaigns are operationally sound, commercially viable, and aligned across teams from planning through launch and ongoing delivery. The ideal candidate brings strong client leadership, business management, and operational discipline, along with a practical understanding of how modern digital campaigns are developed and executed. This includes experience overseeing campaign development designed to support dynamic creative optimization (DCO), modular content systems, personalized messaging frameworks, and multi-variant asset ecosystems. While this role does not directly own creative, media, or technical execution, it must lead the overall system of delivery with confidence, clarity, and accountability.

Requirements

8–10+ years of experience in account management, client leadership, or integrated digital campaign delivery within an agency or marketing environment.
3–5 years of automotive marketing experience, including exposure to Tier 1 and Tier 2 program activation and support.
Working knowledge of modern digital campaign ecosystems, including personalized creative, video, CRM, interactive experiences, and multi-channel programs.
Understanding of the structural requirements behind campaigns built for adaptive or dynamic creative delivery.
Experience partnering with media agency teams and clients to support integrated DCO-oriented campaign frameworks, including asset dependencies, versioning requirements, messaging hierarchies, approval pathways, and rollout complexity.
Strong understanding of how creative development decisions influence downstream execution, approvals, operational complexity, and campaign delivery.
Proven success leading complex client relationships across large, multi-disciplinary programs and navigating complex client organizations effectively.
Excellent client communication and presentation skills, with comfort engaging senior stakeholders.
Exceptional organizational and project leadership skills across multiple timelines, teams, and deliverables.
Comfort operating in ambiguity, with the flexibility and problem-solving ability to navigate evolving client and internal needs.
Strong interpersonal and collaboration skills, with the ability to work effectively across diverse personalities, functions, and levels of seniority.
Experience in communications planning, with the ability to articulate recommendations clearly and support successful client engagement.
Proven ability to independently manage multiple priorities in a fast-paced, deadline-driven environment.
Experience collaborating effectively within geographically dispersed teams setting.

Nice To Haves

Hands-on experience with platforms and toolsets such as Innovid/Flashtalking, Celtra, The Trade Desk, Adobe Advertising Cloud, Viant, PubMatic, or similar solutions is a strong plus.

Responsibilities

Serve as the primary day-to-day senior client lead, ensuring work is delivered on time, on budget, and in alignment with business objectives, brand standards, and campaign requirements
Own the overall orchestration of integrated campaign delivery, business management, and cross-functional team alignment across complex digital marketing initiatives.
Ensure campaign frameworks are built to support personalization requirements and that all contributing teams are coordinated effectively from planning through launch and ongoing delivery.
Coordinate with strategy, creative, production, media, analytics, CRM, and technology stakeholders to ensure integrated execution across all workstreams.
Build and manage timelines, milestones, deliverables, approvals, and interdependencies across campaign phases.
Proactively identify delivery risks, workflow bottlenecks, and cross-functional issues, and drive timely resolution.
Ensure decisions, next steps, and ownership are clearly documented and communicated throughout the lifecycle of the work.
Lead client communications with clarity and confidence across status meetings, reviews, planning discussions, and issue resolution.
Maintain a strong understanding of client business priorities, internal dynamics, brand requirements, and evolving marketing needs.
Ensure client objectives, feedback, approvals, and concerns are clearly communicated and actioned across internal teams.
Provide steady leadership through complex programs, helping clients navigate dependencies, delivery decisions, and evolving priorities.
Serve as a liaison across client, agency, and external partner teams to ensure seamless integration, while proactively identifying and addressing marketing and delivery challenges.
Maintain accountability for agency performance, including the financial and commercial health of the business, and help position the account for long-term growth.