Account Director (Creator)

Wasserman•Boston, MA

10d•$110,000 - $150,000

About The Position

This is the perfect role for a leader who is inherently, naturally, gloriously social, both online and off. Everyone wants your input, opinion, and approval. People trust you. You feel in your bones what's on-brand for your clients, and you efficiently, effortlessly direct a team to deliver the right work, every time. You'll bring a deep understanding of the creator economy and social landscape. You'll know how to translate brand objectives into culturally relevant programs that resonate with audiences and drive business results. Experience working with kids' brands, family audiences, and/or the tabletop gaming industry (board games, trading card games, puzzles, collectibles, etc.) is strongly preferred.

Requirements

6+ years’ experience in digital/social/creator account management
Experience working with influencers/creators, and a passion for the growing creator industry
Experience implementing social media, digital, creator, and integrated marketing campaigns
Natural leadership abilities with experience mentoring and developing teams
Excellent communication skills: persuasive, strategic, proactive, diplomatic
A demonstrated passion for and exceptional understanding of the social media and creator landscape
A deep understanding of relevant social ad operations and optimization
Uncanny attention to detail
Outstanding presentation and client facing communication skills
Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
Big brand experience a must!

Nice To Haves

Experience working with kids' brands, family audiences, and/or the tabletop gaming industry (board games, trading card games, puzzles, collectibles, etc.) is strongly preferred.

Responsibilities

Deepen client relationships and grow their business in meaningful ways.
Develop initiatives and provide creative, practical solutions to client challenges.
Devise engagement strategies.
Oversee creator campaigns.
Ensure every touchpoint stays true to the strategic vision and brand voice across channels.
Manage, maintain, and grow relationships with clients and key stakeholders.
Direct and have a positive impact on projects, teams and clients by providing direction and a direction and vision to follow.
Lead integrated social, creator, and influencer marketing programs from strategy through execution.
Partner closely with our creator partnerships team to help identify opportunities, evaluate talent, and ensure creator content aligns with brand objectives.
Maintain a superior relationship with all departments in the agency and understands the strategic goals of the account and contributes to their communication to the agency team.
Manage and mentor junior staff members.
Communicate proactively with senior leadership about account health while identifying and solving challenges before they escalate.
Manage high-volume content pipelines across multiple accounts and platforms.
Expertly juggle overlapping deadlines and shifting priorities in fast-paced environments.
Align cross-functional teams to deliver high-quality work on time and on strategy.
Lead multiple concurrent campaigns while maintaining both strategic oversight and executional excellence.
Make informed, timely decisions and pivot strategies to meet changing client or market demands.
Identify bottlenecks and optimize processes for scalable content production.
Remain calm under pressure and thrive in deadline driven environments with competing priorities.
Keep clients and internal teams aligned through complexity.