Sr. Director, Talent & Creator Marketing

Excel Sports Management•New York, NY

2d•$170,000 - $190,000

About The Position

Excel Sports Management is seeking a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how the agency shows up in the creator economy and build something lasting. This is a hands-on senior role where the individual will manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. The ideal candidate will bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details.

Requirements

8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
Proven ability to build and present strategies and decks that win business.
Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
Strong project management skills with the ability to manage competing priorities under tight deadlines.
Collaborative partner who also knows when to own a decision and drive the work forward.
Exceptional written and verbal communication — polished in client settings, clear and direct internally.
Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

Nice To Haves

Existing relationships with creator talent and management strongly preferred.
Experience in sports, music, or entertainment verticals.
Background in paid amplification and dark posting strategy for creator content.
Familiarity with both brand safety considerations and authentic creator-first storytelling.

Responsibilities

Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.
Drive talent & influencer strategy for new business pitches and existing client proposals — from concept through polished deck.
Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
Collaborate closely with account, creative, and social teams to bring integrated ideas to life.
Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready.
Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns.
Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence.
Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
Manage multiple accounts and workstreams simultaneously without dropping the ball.