Account Director, Consumer Brand

Burson•Los Angeles, CA

1d•Hybrid

About The Position

We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas. You will work collaboratively across account, creative, influencer, social, and strategy teams—while serving as a senior client partner and internal leader driving excellence across multiple workstreams. This role can be based in New York or Los Angeles.

Requirements

8–10 years of experience in integrated communications, with a strong focus on consumer, product, brand, or entertainment sectors
Demonstrated experience leading campaigns for large, culturally significant brands , ideally within an agency environment or in-house
Deep expertise in social strategy, digital ecosystems, and cultural trends , including platform dynamics and audience behavior
Proven ability to build and lead integrated campaigns across earned, social, influencer, and brand communications
Experience managing high-volume, fast-paced accounts , including complex product launch cycles
Experience in managing high profile events with top-tier talent and executives
Strong understanding of how to connect communications strategy to business and brand outcomes
Established media relationships and experience driving impactful press coverage
Exceptional written and verbal communication skills, with strong attention to detail
Strong leadership, mentorship, and team management capabilities
Highly organized, proactive, and comfortable operating in a fast-paced, deadline-driven environment

Responsibilities

Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
Managing and mentor junior team members while contributing to team growth and capability building
Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
Ensure alignment across earned, social, influencer, and owned channels to maximize impact
Oversee communications for a high-frequency product launch environment (200+ launches annually)
Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality
Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
Guide teams in transforming cultural insights into timely, resonant storytelling
Ensure campaigns remain relevant within evolving digital and social ecosystems
Ensure consistency and clarity across all brand communications, including core offerings
Connect product launches to broader brand narratives and long-term storytelling
Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs
Drive alignment across internal teams and external stakeholders to ensure cohesive execution
Contribute to the development and evolution of the practice’s social and integrated strategy capabilities
Build and maintain strong relationships with top-tier tech, lifestyle, music, entertainment and culture media as well as cultural influencers
Serve as a senior client contact, providing strategic counsel and proactive recommendations
Navigate complex stakeholder environments with confidence and clarity
Oversee measurement frameworks across programs, including social KPIs, campaign performance, and audience engagement
Ensure consistent application of learning agendas and optimization strategies across accounts
Translate data and insights into actionable recommendations
Mentor and develop junior team members, fostering modern, hybrid skillsets
Contribute to hiring, team culture, and capability-building initiatives
Drive excellence in project management, workflows, and quality standards