Account Director, Beauty

5WPR•Miami, FL

4d•Hybrid

About The Position

We are seeking a dynamic Account Director to help lead 5W's expanding Beauty practice. This is an exciting opportunity for an individual eager to grow their career with a diverse range of clients, with a focus on Beauty communications. The ideal individual will have worked with a diverse roster of consumer clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills. The team's top priority is hiring an Account Director who brings a strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture — someone who can identify emerging trends, translate them into smart, culturally relevant recommendations, and lead integrated campaigns across earned and influencer channels. While influencer leadership and creative strategy are the primary focus, it's equally important that this person has strong media relations experience and can develop and drive a thoughtful earned media strategy that complements the broader communications approach.

Requirements

B.S/B.A in Public Relations or related field
At least 6 years of PR agency experience
Strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture
Proven ability to identify emerging trends and translate them into culturally relevant campaign recommendations
Experience leading integrated campaigns across earned and influencer channels
Strong media relations experience with the ability to develop and drive earned media strategy
Experience with and genuine interest in the emerging world of AI, including its applications in communications, content creation, and campaign strategy
Excellent written, verbal, and interpersonal skills
Strong leadership and motivation skills
Proven client relations, management, and supervisory skills
Creative and energetic personality

Responsibilities

Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource and counselor to clients
Lead integrated campaigns across earned and influencer channels, ensuring both work together to support the broader communications approach
Identify emerging trends and pop culture moments and translate them into smart, culturally relevant recommendations for clients
Stay ahead of the emerging world of AI, exploring how new tools and technologies can enhance creative strategy, media outreach, and campaign execution
Oversee and implement strategic communications programming
Develop and drive thoughtful earned media strategies that complement influencer and digital creative efforts
Execute creative campaigns, brand partnerships, and influencer programs
Manage and delegate responsibilities of daily workflow of multiple accounts while driving consistent media results
Communicate account status to agency management regularly
Demonstrate proficiency in writing and editing materials, particularly presentations, program plans, and media strategies
Provide strategic guidance to clients and team members on an ongoing basis; anticipate and address clients' needs
Troubleshoot media, team, or strategy problems as they arise; seek senior management input when appropriate
Motivate team members by promptly reviewing work and providing constructive feedback
Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues, and others
Conduct and lead monthly conference calls and meetings with clients
Develop and maintain relationships with influential members of the media, influencers, and their agents
Provide guidance and leadership to team members on effective pitching, team issues, account workflow, and general account issues
Participate in the development of materials for new business opportunities including timelines, proposals, business decks, and case studies; assist in generating new business leads
Participate in brainstorming sessions to develop strategic/creative thinking for clients
Misc. research, duties, and projects as required