Account Development Liaison - Polk County

Chapters Health System•Lakeland, FL
•$67,977 - $106,213

About The Position

The Account Development Liaison (ADL) educates community care partners about the availability, benefits, and eligibility criteria for Hospice and Palliative Care services for medically appropriate, terminally ill patients who meet applicable hospice admission criteria. The role also promotes Home Health services for non-Hospice patients. The ADL develops and manages referral-source relationships and assigned territory, builds referral activity and program growth, and provides customer service and ongoing education to community partners. The position involves frequent travel and customer-facing work, including some evenings, weekends, and holidays.

Requirements

  • Bachelor's degree in a related field preferred, or an equivalent combination of education and experience.
  • Minimum of two years of professional medical sales experience preferred; other sales experience may be considered. Healthcare background considered.
  • Ability to promote all service lines to potential referral sources in competitive areas.
  • Technical proficiency with Outlook, Word, Excel, PowerPoint, and other job-related software.
  • Professional presence and excellent written and verbal communication skills, including public speaking.
  • Valid driver's license and automobile insurance in accordance with Company policy.
  • Willingness and ability to travel throughout the designated service area.
  • Ability to manage time and contacts effectively to achieve desired outcomes.
  • Ability to analyze, evaluate, plan, and execute existing and potential sales activities and strategies that generate referrals and achieve goals.
  • Ability to work unsupervised and exercise discretion and independent judgment while making decisions that benefit the territory and Organization and managing the assigned individual budget.
  • Self-motivated and resourceful.
  • Satisfactorily complete the competency requirements for the position.
  • Consent to drug and/or alcohol testing after a conditional offer of employment and ongoing compliance with the Drug-Free Workplace Policy.
  • For Florida affiliate services, pass eligibility verification through the Florida Care Provider Background Screening Clearinghouse after a conditional offer of employment and maintain ongoing eligibility.

Nice To Haves

  • Bachelor's degree in a related field.
  • Two or more years of professional medical sales experience.
  • Other sales experience or a healthcare background.
  • Bilingual Spanish.

Responsibilities

  • Cultivate, expand, and maintain professional relationships with new and existing referral sources, including hospitals, physicians, skilled nursing facilities, assisted living facilities, home health and companion care agencies, and other sources.
  • Maintain a consistent professional presence with referral sources in the assigned territory, including participation in appropriate clinical groups and interactions during business hours, weekends, evenings, and holidays to meet admission goals.
  • Spend 90% of work time on customer-facing activities and travel, with less than 10% on administrative duties.
  • Manage assigned territory and ensure account profiles are current and accurate; complete sales-call documentation in the CRM accurately and on time.
  • Develop data-driven, comprehensive quarterly sales plans focused on admission and program growth.
  • Create and maintain a structured call rotation for assigned accounts, averaging more than 50 sales calls per week.
  • Develop new referral sources and businesses within the assigned territory.
  • Provide routine education and data updates to referral sources, including patient updates, referral and admission outcomes, educational materials, and statistical analysis.
  • Represent the Organization professionally and contribute as an active, motivated, productive, and positive member of the sales team.
  • Align work-related activities with program initiatives and goals established by the program business development leader.
  • Communicate regularly with referral sources about organizational quality, outcomes, competencies, clinical criteria, and differentiators.
  • Manage accounts and provide exceptional customer service, facilitating communication and resolution between customers and team members.
  • Communicate identified customer concerns effectively to the Director of Business Development.
  • Monitor account growth and loss trends and new-business development, and make timely adjustments to support year-over-year territory growth.
  • Promote the Organization's image in the healthcare community.
  • Meet or exceed assigned goals and productivity expectations; manage territory and customer needs efficiently and complete work and documentation accurately and by deadlines.
  • Perform other duties as assigned.
  • Represent the Company professionally, comply with applicable government regulations and Company policies, and observe health, safety, security, confidentiality, and fiscal responsibility practices.
  • Participate in community and professional organizations, performance improvement activities, research and educational activities, and ongoing professional development; advance electronic media skills and share expertise with coworkers.
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