Account Coordinator, Digital/Influencer

AZIONE•New York, NY

6d•Hybrid

About The Position

AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Coordinator, Digital/Influencer across our Fashion and Lifestyle/CPG division. The ideal candidate will have experience working with celebrities, influencers, fashion stylists, publicists, and industry agents, along with a proven ability to manage multiple projects and tasks simultaneously. The successful candidate must have a minimum of 1+ years of VIP and influencer experience at an agency or through an internship. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Requirements

1+ years of post-graduate experience in PR
Strong problem-solving skills with a creative mindset
Must be located in New York City
Experience working with celebrities, influencers, fashion stylists, publicists, and industry agents
Proven ability to manage multiple projects and tasks simultaneously
Minimum of 1+ years of VIP and influencer experience at an agency or through an internship
Candidates must thrive in a fast-paced environment

Nice To Haves

Experience with innovative startups is a plus

Responsibilities

Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity
Attend all calls with client and in-person meetings alongside senior team leadership, circulating call notes and agendas pre-and-post meetings
Attend 1:1 influencer / talent appointments for in-store visits with clients
Schedule, plan and participate in meetings internally and externally
Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities.
Continually look to identify new client opportunities.
Build and maintain influencer/talent lists and format google documents
Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects
Support strategic seeding programs to deliver organic influencer + celebrity coverage for clients
Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership
Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
Draft client agendas, action items, monthly status reports and event recap reports ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
Support conceptualization of creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution
Helps maintain weekly and monthly recaps for all team projects with JAE / SAE / AM oversight as needed
Maintain and organize client library of assets (images, fact sheets, press materials, lookbooks, influencer lists etc.)
Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage
Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers
Support account teams in managing inbound client requests and vetting influencer opportunities.
Clipping, reporting, scanning, and influencer and celebrity monitoring
Draft pitches, plans, creative briefs and more
Consistently secure paid and earned talent partnerships, content and organic seeding opportunities that leads to direct coverage for clients
Ignite steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
Maintain and continuously grow network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining
Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use
Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
Monitor and keep abreast of industry news and trends, sharing insights and news within the team
Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
Contribute to agency database of go-to talent, digital influencers and brand advocates
Show proactivity, resourcefulness and tenacity in problem solving.
Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
Contributes to building a positive culture of the team and broader studio
Encourages a positive collaboration and synergy between the PR + Digital teams
Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth
Identifies and flags issues early to the appropriate person
Actively appreciates colleagues, clients and suppliers to recognise and reward great work.
Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team.
Assist in managing interns as assigned.