Account-Based Marketing Manager (Hearing Care Practice Management) - NA

Auditdata • Minneapolis, MN

18d • Remote

About The Position

We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada. You will drive brand awareness, demand generation, and pipeline for our Practice Management Software among private hearing care practices and enterprise hearing retailers. Reporting to the Marketing team in Copenhagen (a small, collaborative group of 3), you will work closely with a growing North American sales and business development team. This is a hands-on, versatile role in a scrappy environment. While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades - equally comfortable crafting personalized ABM campaigns as you are writing compelling copy, proofreading assets, developing messaging, or supporting day-to-day marketing execution. Occasional travel to Copenhagen HQ and North American industry events is expected. US-based (East Coast preferred for time zone alignment). Occasional travel to Copenhagen and North American events. Right to work in the US required.

Requirements

• 6+ years of B2B marketing experience, with at least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs for enterprise accounts.
• Proven track record of measurable pipeline and revenue impact from named accounts, with the ability to discuss specific plays, results, and learnings.
• Bias for execution in fast-paced, resource-constrained environments.
• Skilled in copywriting, messaging, content strategy, proofreading, digital campaigns, sales enablement, and moving fluidly between strategy and tactical delivery.
• Strong ability to collaborate with Sales and global teams.
• Excellent stakeholder communication in English, including with senior executives across time zones.
• Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase, account engagement, marketing automation, attribution).
• Familiarity with CRM (e.g., Salesforce), MAS (Marketing Automation Software like HubSpot), and analytics.
• Comfortable choosing tools and driving adoption.
• Thrives in high-ownership, scale-up settings.
• Proactive, data-oriented, and able to deliver impact with limited resources.
• Right to work in the US required.

Nice To Haves

• Deep knowledge of the hearing care/audiology sector or other adjacent MedTech relevant industries.
• Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers - ideally gained at a large hearing aid manufacturer, hearing care network, or B2B company serving this space.
• Understanding of the buyer journey, practice management challenges, and competitive landscape.
• Familiarity with HubSpot.

Responsibilities

• Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers.
• Design and run personalized 1:1 and 1:few ABM plays - including account-specific value propositions, custom content, intent-led nurturing, executive engagement, and direct mail/gifting - to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts.
• Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration.
• Lead cross-functional efforts around named accounts and establish the operating rhythm that keeps marketing, sales, and customer success aligned.
• Implement a robust measurement framework to track and prove ABM effectiveness, including account-level engagement, pipeline influenced/sourced, deal velocity, win rates, and ACV lift.
• Position Auditdata Manage as the go-to PMS solution for operational efficiency, reduced admin burden, and enhanced clinical care.
• Create messaging and account-specific narratives that resonate with practice owners, administrators, and C-suite buyers at enterprise hearing retailers.
• Execute across the marketing mix - content creation, copywriting, proofreading, campaign development, sales collateral, webinars, email nurturing, performance tracking, and more.
• Own projects end-to-end in a lean team.
• Lead high-value moments such as executive roundtables, customer advisory boards, and key industry events (e.g., AAA) as project manager for major initiatives.
• Select, implement, and optimize our ABM tech stack (intent data, account engagement platforms, marketing automation, and attribution tools) in collaboration with MarOps.
• Analyze performance and iterate quickly.
• Work hand-in-hand with the Copenhagen marketing team (including Product Marketing and Content) for global consistency while driving North American priorities.

Benefits

• Play a pivotal role in expanding a proven European success story into the North American market.
• Work on a mission-critical product that helps hearing care professionals spend less time on admin and more time delivering excellent patient care.
• Join a collaborative, international team with a scale-up culture - your impact will be immediate and visible.
• A global team that spans Denmark, Ukraine, UK, Poland, Canada, Australia, USA, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed