ABM Programs Manager, Strategic Accounts

6sense

1d•$115,000 - $140,000•Remote

About The Position

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential. People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. As our ABM Programs Partner, Strategic Accounts, you will design and execute 1:1 and 1:few account-based marketing programs that help turn high-value target accounts into pipeline and revenue. This is an advanced individual contributor role for someone with deep ABM expertise, strong judgment, and the ability to independently evaluate account and buying-committee insights, select the right program approach, and coordinate execution across sales and marketing partners. You will not directly manage people, but you may coordinate the work of cross-functional partners on account-specific programs.

Requirements

Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs.
Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestration.
A clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs.
Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals.
Familiarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack.
Demonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resources.
Builds credibility with sales leadership, account executives, SDRs, and marketing partners through strong judgment, account insight, and reliable execution.
Uses relationships and expertise to align stakeholders who do not report into the same leadership structure.
Connects every program to pipeline and revenue.
Doesn't measure success by content produced or campaigns launched.
Asks, “What did this produce in the account?” and builds programs designed to answer that question.
Comfortable translating account research and buying-committee dynamics into a coherent program strategy, rather than defaulting to generic, one-size-fits-all campaigns.
Manages the complexity of running personalized, multi-stakeholder programs at pace across a portfolio of accounts, even when the details differ account to account.
Works fluidly across sales, SDRs, product marketing, demand generation, content, and marketing operations to bring account programs to life.

Responsibilities

Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement.
Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution.
Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster.
Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging.
Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging.
Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup.
Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts.
Build the kind of working relationship where sales is actively pulling you into account strategy.
Translate account and buying-committee intelligence into program strategy that sales trusts and acts on.
Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix.
Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives.
Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense.
Translate program performance into clear insights and recommendations for marketing and sales leadership, with accountability for the quality and usefulness of the analysis.
Stay current on the latest ABM tools, technologies, and trends, from personalization platforms to intent and content syndication providers, to keep 6sense's strategies ahead of the curve.