ABM Manager, Media & Entertainment

DataCore Software•Fort Lauderdale, FL

21h

About The Position

This global role makes account-based marketing (ABM) the core pipeline engine for Pixitmedia worldwide. The manager owns ABM across strategic 1:1 programs, 1:few segment clusters, and programmatic 1:many coverage, working directly with sellers, sales engineers, and partners across the Americas, EMEA, and APAC. The role is accountable for engagement, pipeline, and revenue from a defined set of target accounts. The manager works hands-on with 6sense or Demandbase, Clay, Salesforce, and AI-enabled research and personalization workflows. They coordinate multi-channel ABM and demand generation, partner with resellers and systems integrators, support global industry-event programs, and collaborate with product marketing, marketing operations, RevOps, and GTM engineering. Credible understanding of media workflows and storage is important for engaging technical buyers. In the first 90 days, the role is expected to build tiered target-account coverage, establish the account data foundation connected to Salesforce, launch initial ABM programs, agree on pipeline definitions and reporting, and develop account plans for NAB Show 2027 and IBC 2027. Within 6–12 months, ABM is expected to operate as Pixitmedia’s primary global pipeline engine, with measurable account-level results, increased buying-group coverage, production AI workflows, and event programs that generate pipeline.

Requirements

At least 5 years of experience in B2B ABM and demand generation, including hands-on strategic 1:1, 1:few, and programmatic ABM.
AI-first problem-solving approach, using AI as a digital co-worker and able to demonstrate practical application.
Hands-on technical proficiency with 6sense or Demandbase and Clay, including audience building, intent models, enrichment workflows, and Salesforce integration.
Track record of working directly with sellers on accounts and delivering demonstrable pipeline and revenue outcomes.
Strong demand generation skills, including campaign design, multichannel execution, nurture, and funnel conversion.
Experience marketing or selling to Media & Entertainment organizations, or to technical buyers of infrastructure, storage, or media workflow technology.
Experience in a channel-led motion, working with resellers or systems integrators.
Fluency with Salesforce.
Based in the United States, able to work across time zones, and able to travel regularly to key industry events in the Americas and EMEA.
Bachelor’s degree or equivalent practical experience.

Nice To Haves

Direct Media & Entertainment experience and relationships across studios, broadcasters, post-production houses, or media systems integrators.
Working knowledge of media workflows and storage requirements, including high-throughput file storage, parallel file systems, and integration with Avid, Adobe, or DaVinci Resolve environments.
Prior experience in sales, SDR, or solutions roles.
Experience running ABM around major industry events such as NAB Show and IBC, and across multiple regions.
Hands-on experience building AI agents or automations for account research and personalization.
Working understanding of CAC and pipeline efficiency at the account and tier level.

Responsibilities

Own ABM as the primary global pipeline motion for Pixitmedia, accountable for engagement, pipeline, and revenue across a defined set of target accounts.
Design and run strategic 1:1, 1:few, and programmatic 1:many ABM tiers.
Build and maintain the Media & Entertainment target-account list and tiers with sellers and partners, using fit, intent, technographic, and timing signals.
Work directly with sellers, sales engineers, and partners on account planning, research, personalized outreach, prospecting, and priority opportunities.
Map Media & Entertainment buying groups, including technical, post-production, media workflow, and systems-integrator stakeholders.
Operate the ABM and data stack, including audience and segment building, intent and buying-stage models, Clay enrichment and research workflows, and Salesforce data integration.
Orchestrate multi-channel plays across paid social, programmatic display, email, direct mail, content, webinars, and seller and SDR outreach.
Run demand generation campaigns, nurture tracks, and content programs for the vertical beyond the named-account list.
Partner with Media & Entertainment systems integrators and resellers on joint account plans, co-marketing, MDF-funded plays, deal registration, and partner-influenced tracking.
Develop knowledge of the Pixitmedia portfolio and the media workflows it supports, including Pixstor and Ngenea, and how these fit with Avid, Adobe, and DaVinci Resolve environments.
Own account experiences around global industry events, including NAB Show, IBC, SIGGRAPH, and the HPA Tech Retreat, coordinating targeting, meetings, executive experiences, and follow-up with regional field marketing.
Partner with product marketing on vertical messaging, customer proof, and account-specific content such as use cases, reference architectures, and case studies.
Use AI to research accounts, create personalized content and sequences, score intent, and build reusable workflows with the GTM engineering team.
Work with marketing operations on routing, account scoring, and attribution to measure ABM-sourced and ABM-influenced pipeline accurately.
Report weekly on engagement, buying-group coverage, pipeline created and progressed, and win rates by tier; adjust plays and spend based on performance.
Build the tiered target-account list and coverage plan, establish the data foundation, launch initial programs, align on reporting definitions, and plan for NAB Show 2027 and IBC 2027.
Establish ABM as the global primary pipeline engine, with account-level results by tier and region, joint plans for strategic accounts, scalable AI workflows, and measurable pipeline from industry events.