ABM Campaign Manager (Remote)

Zesty.ai • Vancouver, BC

26d • Remote

About The Position

ZestyAI is the leading decision intelligence platform for the property and casualty (P&C) insurance industry. Our platform unifies property-level data, predictive AI models, and Agentic AI automation to transform how insurers see, price, and manage risk — from wildfire and severe storms to roof condition and regulatory change. Trusted by many of the nation’s top property insurers, ZestyAI is growing rapidly as we help protect families, businesses, and communities from the increasing impacts of climate and property risk.
We’re expanding our marketing team to bring dedicated execution capacity to our ABM programs — ensuring our highest-priority accounts receive the focused, high-quality work they require.
We’re looking for a high-leverage campaign owner who takes a strategic framework and turns it into revenue-driving programs. As our ABM Campaign Manager, you’ll own execution across 1:1, 1:few, and 1:many ABM programs, segmented email programs, landing pages, paid media, and our monthly newsletters.
You’ll work closely with our Senior Director of Marketing and serve as a marketing liaison to BD and Sales on named account programs.
This is an execution-focused role where marketing’s impact on pipeline is visible and measurable. You’ll operate within a defined strategic framework — with clear priorities, focused accounts, and visible revenue impact.

Requirements

• Minimum of 5 years in an agency or in-house marketing team, supporting enterprise B2B sales cycles; insurance, insurtech, fintech, or similarly regulated verticals strongly preferred
• Demonstrated ABM execution across 1:1, 1:few, and 1:many tiers — has built account-specific programs, assets, and decks end-to-end
• Excellent writer with experience crafting executive-level outreach and multi-segment copy for technical, financial services audiences
• Hands-on proficiency with marketing automation, landing page, and paid media platforms — MailChimp, ActiveCampaign, Unbounce, LinkedIn Ads, or equivalent
• Structured, autonomous, and comfortable working directly with Sales and BD; understands buying committee dynamics
• Comfortable in a fast-moving, scale-up environment where priorities evolve and execution discipline matters

Responsibilities

• Lead execution of ABM programs across named accounts and broader segments — email sequences, personalized landing pages, account assets, presentations, and enablement content that helps Sales build credibility and win deals
• Write and build segmented email programs — nurture sequences, webinar and content promotions, and re-engagement programs — across MailChimp, ActiveCampaign, or equivalent
• Own the strategy and execution of our monthly executive-facing newsletters — coordinating stakeholders, drafting content, managing layout and distribution
• Build and optimize campaign landing pages in Unbounce or equivalent, including personalized and dynamic pages
• Manage LinkedIn Ads and other paid media day-to-day — performance pulls, optimization recommendations, and publisher coordination
• Partner directly with BD and Sales on named account outreach cadence and pipeline-aligned program touches
• Deliver clear, data-backed program reporting to Sales and Marketing leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees