ABM, Aveeno Body, Media and Comms

Kenvue•Minneapolis, MN

6d•Hybrid

About The Position

Kenvue is currently recruiting for a: ABM, Aveeno Body, Media and Comms. At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Requirements

A minimum of a Bachelor’s degree is required, preferably in Marketing/Business or a related field.
A minimum of 5 years of experience in marketing, brand management, or a related field, preferably within the CPG industry.
Proven experience in asset development and bringing activations to life via retail, media, and influencer partnerships.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Experience with tools such as Nielsen, Circana and Numerator for data analysis.
Well versed in MS Excel & PowerPoint.
Strong budget management and forecasting skills.

Responsibilities

Lead media and communications to drive growth on Aveeno Body through strategy & execution with a national impact.
Build comprehensive go-to-market plans for our Body portfolio, owning 360 activation plans for new product innovation.
Support the development of creative briefs and media plans that align with strategic business goals and support product development and lifecycle management.
Craft marketing communications (eg Digital, eCommerce and social, video, sampling, etc.), claims and impactful media plans with cross-functionals and external agency partners.
Monitor, analyze, and evaluate campaign performance metrics to continuously refine strategies and maximize ROI.
Uncover insights about the category, competitor & retail customers to inform business recommendations.
Collaborate with internal departments including Customer Strategy, Finance, Regulatory, Legal, Global Brand Development, Supply Chain and Demand Planning.
Partner closely with the customer teams and agency partners to ensure creative development process delivers against defined objectives, on time and effectively.