YouTube Chanel Manager

1-800 Contacts•Draper, UT

1d•Hybrid

About The Position

As a channel manager for YouTube advertising, you’ll own the end-to-end strategy, execution, and performance of our YouTube campaigns. This includes everything from in-stream ads and YouTube Shorts to leveraging YouTube’s advanced targeting and analytics tools. Your role will be pivotal in optimizing our YouTube presence, building brand equity, and driving key business outcomes such as traffic, leads, and conversions. While YouTube will be the primary focus of this role, you’ll also support paid social initiatives across platforms such as Meta and TikTok. You’ll collaborate closely with Paid Social, Creative, and Analytics teams to develop channel-specific strategies, provide creative recommendations, and translate performance data into actionable insights.

Requirements

Proven experience managing YouTube advertising campaigns and driving measurable business results.
Working experience with paid social platforms such as Meta and/or TikTok, including campaign execution, optimization, creative evaluation, and reporting.
Strong knowledge of YouTube ad formats, targeting options, bidding strategies, measurement capabilities, and optimization techniques.
Demonstrated ability to develop video-first strategies that balance brand-building and performance outcomes.
Experience developing testing strategies across creative concepts, formats, messaging, audiences, and campaign structures.
Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
A proven ability to make creative recommendations and collaborate with Creative, Analytics, Paid Social, and external partners.
Excellent communication, collaboration, and project-management skills.
Bachelor’s degree or equivalent experience in marketing, business, or a related field preferred but not required.

Responsibilities

Develop and execute a YouTube-first advertising strategy that supports both brand and performance marketing goals.
Manage all aspects of YouTube advertising, including in-stream ads, bumper ads, YouTube Shorts, and other video placements. Optimize campaigns using Google Ads.
Leverage YouTube’s targeting capabilities, including custom segments, affinity audiences, remarketing, and first-party data, to reach the right viewers at the right time.
Work closely with the Creative team to develop platform-specific assets, including skippable and non-skippable ads, Shorts, and long-form video, ensuring alignment with YouTube best practices.
Use YouTube Analytics, Google Ads, and third-party tools to evaluate metrics such as view-through rate, watch time, click-through rate, cost per view, and conversions.
Run tests across creative formats, video lengths, messaging, audiences, and campaign strategies to improve performance.
Help support campaign execution, optimization, creative strategy, and reporting across paid social platforms within a team environment.
Identify creative insights and opportunities that can be applied across YouTube and paid social while accounting for the distinct behaviors and best practices of each platform.
Stay current on industry trends, platform updates, and emerging technologies across YouTube and paid social.
Create clear performance reports and translate campaign results into actionable recommendations for internal teams.