Yield Planning Analyst

The New York Times • New York, NY

6d • $70,000 - $80,000

About The Position

The New York Times is looking for an intellectually curious person who is eager to dive into the various advertising pricing and packaging challenges in our advertising business.
The Analyst, Yield Planning will serve the Advertising organization by managing digital, audio, social, and video pricing responsibilities. You will also develop a yield planning strategy and help analyze our suite of ad products and packages. This analysis will provide sales packages to help innovate and optimize our revenue efforts and ad product offering. You will partner with sales, sales planning, and ad operations teams for pricing support and trend insights. Reporting to the Manager, Yield Planning, you will be a bridge between Sales, Ad Operations, and Product teams to ensure our offerings remain profitable, and innovative.

Requirements

• 2+ years post-collegiate work experience
• Ability to clearly synthesize large dataset into key insights
• Excellent time management and attention to detail
• Comfortable in fast-paced and changing environment

Nice To Haves

• BA/BS Degree
• Experience in a sales support, sales operations, or advertising industry
• Previous product analytics experience in digital advertising
• Candidates with experience in top-tier online advertising or marketing analytics organizations such as Google Ad Manager and Tableau

Responsibilities

• Manage sponsorship inventory and pricing requests from Sales, Sales Planning teams, and Ad Product Marketing providing product recommendations, inventory trends, or alternative product options.
• Manage Advertiser specific rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems.
• Partner with the Ad Product Team to bring new offerings to market across NYT properties (including Cooking, Games, Wirecutter, and Editorial).
• Help with the end-to-end lifecycle of product optimization.
• Conduct ad-hoc inventory analyses to provide applicable guidance for sales support teams.
• Help oversee new product offerings from Cooking, Editorial, Games, and Wirecutter by partnering with the Ad Product Team to create new ad products or optimizing current Ad Products.
• Conduct ad hoc inventory and pricing analysis to provide guidance to sales support teams.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees