Yield Inventory Analyst

TEGNA Inc. • Phoenix, AZ

2d • Onsite

About The Position

Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Revenue Operations and Monetization Analyst. This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements. Management members and traders are located in our New York, New York and Phoenix, AZ offices. We are seeking a strategic and digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them. The ideal candidate has a strong understanding of digital campaign management, reading performance analytics with the ability to translate insights into high-impact campaign strategies. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges. Premion is a high growth division of TEGNA with services within Phoenix, AZ, New York City, NY and India. This is a full-time position located in Phoenix, AZ.

Requirements

• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Passion for your work and your clients’ satisfaction
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills.
• Teamwork and interpersonal skills. Trustworthy and dependable
• Excellent attention to detail
• Able to set high standards and hold yourself accountable.
• Become a product expert in programmatic buying.
• Desire and ability to learn new technical skill sets
• An eagerness for career progression in AdTech
• Outstanding written and verbal communication
• Creative Thinking
• Research and problem-solving skills.
• Bachelor's Degree

Nice To Haves

• Passion for online advertising, media, and music.

Responsibilities

• Manage and optimize online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients.
• Monitor day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
• Monitor campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
• Proactively identify and resolve campaign setup and performance issues and work alongside their ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
• Adopt a systematic approach to problem-solving and the ability to proactively troubleshoot issues in a fast-paced environment.
• Articulate complex data insights and strategies to diverse internal members with different titles and experiences in their careers.
• Work with customers to develop achievable campaign goals.
• Use an API to automate campaigns.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO) benefit
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level