Yield - Channel Management

Samsung Electronics•New York, NY

About The Position

Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience. Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile and desktop. With the largest proprietary dataset, combined with third-party data from trusted partners, we offer advertisers real-time TV viewing insights from over 70 MM in the US and a reach of 200M+ devices globally. From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we help marketers make informed decisions through our unparalleled reach, meaningful experiences and deeper insights. Our breadth of data—from consumer viewership preferences to connected device usage —helps inform richer insights, providing advertisers the ability to bridge the linear TV and digital landscape. Role and Responsibilities Yield management team provides data analytics and financial strategy management to ensure robustness in financial health for Samsung Ads. The Analyst will ensure that Samsung makes sound strategic decisions based on analysis and critical thinking, backed up by data. This position will work cross functionally and closely with sales management to track business metrics and develop financial processes for the Smart TV Ad business. He/she will work closely across Sales, Ad Operations, Headquarters, subsidiary Finance Teams, Engineering and Product to ensure a full end-to-end financial support on all aspects of the business. This position is located in NYC and requires occasional domestic travel if needed be. We are looking for a confident individual with expertise in the analytics, programmatic operation and yield management who understands the importance of delivering excellent process, rigor and assisting in the acceleration of our sales revenue. If you are interested in joining a rapidly growing team working to build a unique, world-class advertising organization with a relentless focus on customer experience, you've come to the right place.

Requirements

7+ years of business experience in the areas of quantitative and qualitative business analysis, including 3+ years of dedicated experience in pricing, yield management and programmatic ads management.
Exceptional analytical and problem-solving skills; skilled at transacting data, macro trends and campaign performance insight into the actions.
Experience with digital advertising, publisher or programmatic platform with multiple sales channels
Knowledge in Sales force, order management system, and/or other business analytic and reporting software such as DOMO, Tableu, Quicksight etc.
Experience with digital advertising platforms such as DSPs, SSPs and other relevant mediation platforms.
Experience in developing and leading data analysis, reports, and models to support data driven decision making process, by using internal business assumption, forecasting and external/market variable.
Familiarity with SQL and comfort building basic queries and modifying more complex ones
Must be task driven & have the ability to produce and hit key deadlines in a fast-paced environment
Excellent written and communication skills with the ability to present complex analysis to the key stakeholders.
Ability to manage and work effectively within cross-functional and matrix relationships
Bachelor’s degree, in Business, Finance or Accounting

Responsibilities

Provide analytical support on all demand types (direct and programmatic) to develop models to suggests strategic recommendations to the leadership on market trends, competitive positioning and growth initiatives.
Collaborate with Rev Ops and Sales to develop new revenue opportunities across emerging formats and channels
Monitor programmatic revenue performance and transaction quality indicators (auction bid$, bids density, ads fill% etc.) to develop data-driven strategies to optimize for sustainable revenue growth.
Conduct deep-dive analysis using SQL, Advanced Excels and other analytic platforms to design and implement A/B tests and experimental strategies to enhance ads performance and overall programmatic yield.
Collaborate with key stakeholders in P&Es, ad ops, and contents team to review ads positioning and advocating for better ads transaction techniques to support higher CPMs
Analyze programmatic partnership (SSP, DSP, Exchanges) to monitor performance trend and trigger investigation with partners and sales team to trouble shoot for technical, abnormal behaviors.
Partner with P&E and pricing to optimize the pricing strategy for Open Auctions within unified yield framework to maximize the yield while protecting inventory market values
Partner with Pricing team in developing rate cards to advise on product offering, pricing, package etc.
Provide ad hoc support for various strategic initiatives and operational workflows to drive efficiency and productivity enhancement.