X/Social Writing Specialist

Cantina • Los Angeles, CA

11d • $160,000 - $175,000

About The Position

Cantina is seeking an X/Social Writing Specialist to lead short-form writing across X, LinkedIn, outdoor advertising, and brand ad copy. The role will define Cantina’s brand voices, sharpen executive voices, and turn developing concepts and trends into compelling, high-performing content. The specialist will work closely with the managing editor and executives, apply current platform algorithm strategies, lead social amplification and content calendar execution, develop new formats and essay ideas, and use performance metrics to improve strategy.

Requirements

• Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta.
• Strong comedic and persuasive creative writing skills, particularly for short-form content.
• Ability to write well under extremely short deadlines.
• Skill at distilling vague concepts and developing trends into sharp content.
• A balance of creative intuition and a data-driven focus on performance.
• A collaborative approach to developing executives’ ideas and workshopping them until they are publish-ready.

Nice To Haves

• Experience developing voices and posting strategy for brand characters.
• Strategy and scripting experience for a new media property.
• An X presence and a proven ability to write viral posts and build a following.
• Experience as a creative voice lead delivering social performance for an edgier modern brand or thought leader.
• Short-form comedy writing or video production experience.

Responsibilities

• Lead authorship of short-form writing across X, LinkedIn, flagship outdoor advertising, brand ad copy, and other channels.
• Define Cantina’s brand voices and sharpen executive voices across company accounts, executive accounts, and the Labs and CTO recruiting brand.
• Collaborate with the managing editor and executives to develop thought leadership concepts and turn them into published writing.
• Learn and apply current algorithm strategies across platforms and formats.
• Lead execution of social amplification campaigns.
• Develop new content formats, recurring posts, and essay ideas.
• Analyze metrics and use them to improve strategy.
• Contribute to content calendar strategy and lead its execution.

Benefits

• Competitive salary and generous company equity.
• Medical, dental, and vision insurance, with 99.99% of premiums covered by Cantina.
• 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays.
• Generous parental leave and fertility support.
• 401(k) retirement savings plan.
• Lifestyle spending account of $500 per month.
• Complimentary lunch and snacks for in-office employees.
• One Medical membership.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed