WW Marketing Director

Werfen•San Diego, CA

8d•$210,000 - $250,000

About The Position

At Werfen, marketing is more than messaging it’s the engine that drives innovation, market leadership, and better outcomes for patients worldwide. We are seeking a visionary Director, Worldwide Marketing – Autoimmunity to lead the global strategy for one of the most dynamic areas in diagnostics. This is a rare opportunity to shape the future of autoimmune testing by translating cutting-edge science, emerging market insights, and customer needs into powerful product and marketing strategies that drive global impact. As a strategic leader, you will guide the global marketing and product management vision for our entire Autoimmunity portfolio working at the intersection of science, commercial strategy, and innovation. You’ll partner with world-class teams across R&D, clinical, regulatory, and commercial functions while leading a high-performance marketing team around the globe. If you are a marketing leader who thrives on turning complex scientific advancements into compelling market opportunities and inspiring teams to deliver results at scale, we want to hear from you. The role is responsible for defining and support implementation of the worldwide marketing strategy and plans for the entire Autoimmunity portfolio. This includes developing short, medium, and long-term marketing strategies, defining objectives, policies, and programs for global marketing activities. The position involves planning, directing, and coordinating marketing efforts to achieve company goals and providing advice to the Vice President of Worldwide Marketing and Service on marketing matters.

Requirements

Ability to define, communicate, and execute global marketing and product strategies aligned with business objectives and market opportunities.
Deep knowledge of the IVD industry, autoimmune diagnostics markets, and global regulatory frameworks including IVDR.
Product Development & Lifecycle Management
Strong expertise in product development strategy, lifecycle management, and commercialization of diagnostic solutions.
Proven ability to build, inspire, and lead high-performing global teams, including talent development and leadership succession.
Expertise in market analysis, competitive intelligence, segmentation, and VOC-driven strategy development.
Demonstrated success leading complex cross-functional initiatives across global organizations.
Communication & Influence Exceptional communication and presentation skills with the ability to influence senior leaders, external stakeholders, and global teams.
Strong understanding of P&L management, investment prioritization, ROI analysis, and strategic resource allocation.
Ability to analyze scientific data, clinical publications, financial performance, and market dynamics to inform strategy.
Ability to foster innovation, continuous improvement, and organizational adaptability in a rapidly evolving diagnostics market.
Experience building strong relationships with internal leadership, global affiliates, KOLs, and industry partners.
Master’s degree in Marketing, Business Administration, Life Sciences, or a related scientific discipline required.
10+ years of experience in the In Vitro Diagnostics (IVD) or regulated medical device industry. Ideally, previous significant exposure to autoimmune diagnostics or related disease areas.
Proven global marketing leadership experience, including management of high-performing teams and complex international organizations.
Demonstrated success in strategic marketing, product portfolio management, and commercialization in global markets.
Experience leading product development initiatives and managing full product life-cycle processes, from concept and development through launch and life-cycle management.
Strong understanding of IVD regulatory environments including IVDR and other global regulatory frameworks.
Track record of driving cross-functional collaboration across R&D, regulatory, clinical, operations, and commercial teams.
Experience working with Key Opinion Leaders and scientific communities within the autoimmune diagnostics space.

Nice To Haves

MBA or advanced scientific degree preferred.

Responsibilities

Directs global marketing and product management strategy for the Autoimmunity business unit to drive market growth, portfolio competitiveness, and alignment with Werfen’s overall strategic objectives
Directs operations of the Global Autoimmunity Marketing and Product Management teams to ensure development and execution of effective commercial strategies, product positioning, and global marketing programs.
Leads the development and management of the Autoimmunity product portfolio across the full product lifecycle, including market assessment, product concept development, launch strategy, commercialization, and lifecycle optimization.
Collaborates with R&D, Clinical Affairs, Regulatory Affairs, and Operations to support development and successful commercialization of innovative IVD solutions aligned with market needs and regulatory requirements, including IVDR.
Supports global affiliate marketing and commercial teams by ensuring availability of effective marketing tools, product training, and strategic guidance that maximize market adoption, product utilization, and customer value.
Directs global product launch planning and execution to ensure consistent messaging, effective market introduction, and successful adoption across all regions.
Continually evaluates market trends, competitive dynamics, emerging technologies, and customer needs within the IVD and autoimmune diagnostics markets to identify opportunities for innovation and portfolio expansion.
Ensures teams develop, manage, and report key marketing and business performance metrics, including revenue growth, market share, product adoption, and return on investment for marketing initiatives.
Establishes strong collaboration with global affiliates, commercial teams, and cross-functional partners to align marketing strategies with regional needs and maximize commercial effectiveness.
Engages with Key Opinion Leaders (KOLs), scientific experts, and industry stakeholders to support market insight generation, product validation, and thought leadership within the autoimmune diagnostics field.
Provides strategic recommendations to senior leadership regarding market opportunities, portfolio strategy, product development priorities, and long-term growth initiatives within the Autoimmunity business.
Continually assesses marketing processes, tools, and organizational capabilities and implements improvements to enhance effectiveness, efficiency, and global collaboration.
Performs other duties and responsibilities as assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions