Worldwide PageWide Industrial (PWI) Commercial Market Segment Development Manager

HP•Alpharetta, GA

92d•Remote

About The Position

Worldwide PageWide Industrial (PWI) is leading the way in an emerging digital print category for high volume, production inkjet presses. These high-speed, high quality devices, which can be as big as a bus, are creating new opportunities for digital color print. They allow our commercial print customers to dramatically reduce waste, grow their businesses, and improve profitability. PWI operates in a business-to-business market with great opportunities for close customer interaction. PageWide inkjet is transforming publishing and personalized communication applications by accelerating the analog-to-digital transformation in spaces where inkjet provides added value. These benefits include: more targeted communication to end users, a simplification in customers’ operations and supply chain; adapting production volumes to end customer demand in a very agile way. The Market Development Manager is responsible for expanding HP’s established commercial printing market in direct mail and customer communications. This person uses their in-depth understanding of the market, customers, and competition to define and execute a growth strategy for the segment. They engage with industry leaders to define and solidify new growth opportunities. This role works with customers and with the HP go to market team to help our customers grow their businesses. They drive promotion and awareness of HP in the market at events, tradeshows, webinars, and other venues. This person defines and pitches business cases for new growth opportunities.

Requirements

College degree in Marketing / Business, MBA preferred
10+ years of professional experience in high volume direct mail, commercial print, or related applications
7+ years of experience in marketing, sales, strategy, market development or business development
Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing)
Account management or marketing operations experience desirable
Superior communication skills, both written and verbal
Proven track record of success developing and executing new business strategies in complex business environments with a global scope
Excellent influencing, consensus building, and conflict-resolution skills
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Define segment strategy and execution plan
Identify market opportunities and requirements to deliver on those opportunities
Participates/lead ground planning exercises to prioritize segments, geographies and customers
Create business development plans for existing or new customers to find growth opportunities
Build businesses cases for new investments
Drive promotion and awareness of HP in the market
Support tradeshows, open houses, and customer product demonstrations
Conduct market research

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave