Workshop Sales Representative - New York / New Jersey Area

Bosch Group • New York, NY

11d • Onsite

About The Position

The Sales Representative will serve as the single point of contact for workshops, offering the entire Bosch Mobility Aftermarket (MA) Product Portfolio. This role is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs. The position requires consistent in-person field visits to independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth. The representative will act as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions. Key activities include identifying, qualifying, and onboarding new Workshop Partner prospects, increasing participation in loyalty programs, driving parts pull by educating workshops on Bosch products, supporting field campaigns and events, capturing visit details in Bosch systems, providing market intelligence, and partnering with internal teams and distributors. Maintaining a disciplined territory routine, including route planning and timely reporting, is essential.

Requirements

• 3-5 years of proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.
• Strong field sales and relationship-building skills with the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders.
• Strong written and verbal communication skills, with the ability to clearly convey information, listen effectively, and tailor messaging to workshops, distributors, and internal stakeholders.
• Ability to communicate Bosch value clearly and confidently across parts, diagnostics, tools and equipment, training, programs, and service solutions.
• Comfortable working independently in the field, managing a territory, prioritizing visits, and maintaining a consistent cadence of shop engagement.
• Strong consultative approach with the ability to identify workshop needs, ask effective questions, and connect customers to the right Bosch solutions or next steps.
• Proficiency with digital tools, CRM/reporting systems, mobile applications, and data-entry processes used to document visits, opportunities, and follow-up activity.
• High attention to detail and accountability for timely, accurate reporting, clean customer data, and completion of required follow-up actions.
• Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events in a professional and customer-focused manner.
• Adaptability, professionalism, and resilience when working in a fast-paced field environment with varied customer needs and market conditions.

Nice To Haves

• Experience with workshop business models.
• Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
• Bachelor’s degree in business, engineering, or related field.
• Fluent in local language(s), verbal and written.

Responsibilities

• Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
• Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
• Identify, qualify, and onboard new Workshop Partner prospects while increasing participation in the eXtra and Workshop Partner loyalty programs through clear benefit communication and ongoing account support.
• Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
• Support execution of field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
• Capture accurate shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
• Provide market intelligence from the field, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
• Partner closely with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives.
• Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow-up tasks.

Benefits

• health, dental, and vision plans
• health savings accounts (HSA)
• flexible spending accounts
• 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match
• wellness programs
• life insurance
• short and long term disability insurance
• paid time off
• parental leave
• adoption assistance
• reimbursement of education expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level